The Times Section A Flashcards
1
Q
Product context
A
- National ‘quality’ newspaper (broadsheet)
- First published in 1785
- ‘The Times’ has been published by Times Newspapers since 1981, a subsidiary of News UK which is owned by News Corp
- Right-wing allegiance and supports the conservative party at key times
2
Q
Political context
A
- Deals with the ‘Partygate’ scandal surround allegations regarding parties held by the conservative government
- On the date this edition was published, Boris Johnson was due to give a statement to the Commons about what had happened
3
Q
Social and cultural contexts
A
- The Times largely targets a ABC1 demographic with cultural capital and an interest in news
- This story cut across political divides with many members of the Conservative party as well as Labour shocked by the revelations
- The newspaper’s plug also reflects a cultural context with a lifestyle focus intended to broaden the appeal of the newspaper
4
Q
Media Language: Front Page - Plug
A
- The page is split between political stories and a plug promoting Times2, the lifestyle supplement of the paper which in this instance features an article on fitness and a personal story about being bitten by a puppy
- Constructed differently, using a bright colour palette to differentiate between the serious and lighter elements of the newspaper’s content.
5
Q
Media Language: Font Page - Layout and design
A
- Conventional of this style of broadsheet, quality newspaper, which is generally text led rather than image led
6
Q
Media Language: Front Page - Masthead
A
- Bold and recognisable and effectively signifies the ideology of the paper, suggesting that it reports and reflects upon the issues of the time
- The typography is strong and commands the front page and is placed either side of the crest and logo
- The lion and the unicorn are symbols appearing on heraldic crests, and the slogan Dieu et Mon Droit – God and My Right – dates to King Richard 1st, they intended to reinforce their longevity and traditional values
7
Q
Media Language: Front Page - Headline
A
- Informative rather than dramatic and enigmatic
- ## There is subtle, implicit criticism through the selection and use of language
8
Q
Media Language: Front Page - Pull quotes
A
- Direct quotations from Sue Gray’s report, denoted by the large quotation mark to emphasise their importance
- Positioning them in white on the black background gives them prominence and means that they function as an anchor for the image of the Prime Minister
9
Q
Media Language: Front Page - Central Image
A
- Close-up photograph of Boris Johnson with an indirect mode of address
- His code of expression shows some trepidation of what is to come as he goes to the Commons
- He does have questions to answer, whilst not explicitly criticising him
10
Q
Media Language: Front Page - Caption
A
- Long and gives information based on facts, placing the photograph in a context rather than taking an active stance
- Typical convention of this style of newspaper
11
Q
Media Language: Front Page - ‘In the news section’
A
- Offers a brief summary of other content in the newspaper including a global aspect
- The mode of address is serious and formal
12
Q
Media Language: Front Page - Language and mode of address
A
- Formal
- Text is compact and detailed
- subheadings are not generally used to split up the stories into sections, suggesting that the readers are comfortable with detailed information and analysis
- There is a sub-heading ‘The Times Verdict’ with jump lines to the analysis of the story on the inner pages, establishing the newspaper as an opinion leader
13
Q
Structuralism, Claude Levi-Strauss
A
- The way in which the conventions are employed across newspapers will communicate different meanings
- The Times demonstrates less explicit political allegiance compared to a tabloid publication and therefore may offer more than one viewpoint
on an issue - The resolution of oppositions may only be evident and more explicit in something such as an editorial or an opinion piece, where the political allegiance of the paper may be more obvious
14
Q
Representation theory, Stuart Hall
A
- The front page of The Times produces
meaning through the language used by using recognisable signs that will be interpreted by the audience
15
Q
How representations are constructed: Front Page
A
- The construction of the representation of the event and the key player on the front page
is dominated by the central image of Boris Johnson, anchored by a headline, sub-headings and pull quotes
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