Riptide Flashcards
1
Q
Product context
A
- Vance Joy is an Australian singer-songwriter signed to Atlantic records
- His first single to be released in the USA, became a platinum selling single
2
Q
Economic contexts
A
- Low budget, unique style of music video (artistic or economic decision)
- His later music videos made with larger budgets, special effects and coherent narratives
3
Q
Media language influencing meaning and intertextuality
A
- Montage editing used in an overt way (wide range of shots juxtaposed)
- Editing together of disparate images considers Eisenstein’s concept of ‘intellectual montage
- Cuts have links to lyrics themselves, visual metaphors
- Reject a defined narrative
- Surrealist/ avant-garde cinema
4
Q
Codes and conventions of media forms and products
A
- Overt graphical representation of lyrics is largely repeated throughout the video
- Opening shots makes use of cinematic style credits
- References the western thriller genres
- Horror genre iconography (females being dragged offscreen etc)
- References to film in artistic value
5
Q
Subverting genre conventions
A
- Unusual both as a music video and a text within the independent folk genre
- Rejection of narrative and lack of spectacle or special effects
- Sense of uniqueness
6
Q
Semiotics, Ronald Barthes
A
- Specific signification in the music video
- Colour green in relation to money and envy
- Myth through a process of naturalisation
7
Q
Genre theory, Steve Neale
A
- Indie folk music genre is dominated by repetition (low-fi videos with bands playing instruments etc.)
- Riptide offers variation to these aspects
- How the video fits into wider economic and institutional context
- Whether Riptide is offering variation for artistic reasons or to generate interest to make a profit
8
Q
Social of cultural contexts
A
- Dali’s Un Chien Andalou (1929) to explore surrealist film
- Infamous eye cutting scene in Un Chien Andalou and the hand stabbing scene in Riptide
- Exploration of the subconscious
9
Q
Media representation conveying values, attitudes and beliefs about the world
A
- Women repeatedly presented as an object to be watched
- Sexualised and offered to audiences for their pleasure, or challenges the sexualisation of women
- Lip-sync sections, conforming to social norms of beauty and glamour
- Violence against women
10
Q
Theory of identity, David Gauntlett
A
- Riptide rejects singular, straightforward messages
- Invites a variety of different responses and interpretations
11
Q
Feminist theory, bell hooks
A
- Stimulus to explore contradictory messages about gender
- Video objectifying women in an ironic way, or feeding into the oppression of women in a patriarchal society
- Whether the video is part of the struggle or part of the oppression
12
Q
Who was Riptide directed by?
A
- Directed by Dimitri Basil and Laura Gorun and has nearly 100 million views on YouTube
