Industries

Question 1

Brand Identity

Answer 1

The association the audience make with the brand built up overtime and reinforced by the advertising campaigns and their placement

Question 2

Broadsheet

Answer 2

A large newspaper that publishes more serious news

Question 3

Circulation

Answer 3

The dissemination of media products to audiences/users

Question 4

Convergence

Answer 4

The coming together of previously separate media industries and/or platforms

Question 5

Cover lines

Answer 5

Suggests the content to the reader and often contain teasers and rhetorical questions

Question 6

Cross-platform marketing

Answer 6

In media terms, a text that’s distributed and exhibited across a range of media formats and platforms

Question 7

Cultural capital

Answer 7

The media tastes and preference of an audience, traditionally linked to a social class/background

Question 8

Discourse

Answer 8

The topics, language and meanings or values behind them within a media text

Question 9

Distribution

Answer 9

The methods by which media products are delivered to audiences, including the marketing campaign

Question 10

Feature

Answer 10

• In magazine terms, the main/one of the main stories in an edition
• Generally located in the middle of the magazine, and cover more than one or two pages

Question 11

Franchise

Answer 11

An entire series of

Question 12

Horizontal integration

Answer 12

Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers

Question 13

House style

Answer 13

Aspects that make a magazine recognisable to its readers every issue

Question 14

Media conglomerate

Answer 14

• A company that owns other companies across a range of media platforms
• This increases their domination of the market and their ability to distribute and exhibit their product

Question 15

News agenda

Answer 15

• The list of stories that may appear in a particular paper
• Reflects style and ethos

Question 16

Political bias

Answer 16

• Where a newspaper may show support fro a political party through its choice of stories, style of coverage etc.
• May be subtle and implicit or explicit as in the case of tabloid newspapers on Election Day

Question 17

Public service broadcaster

Answer 17

A radio television broadcaster financed by public money

Question 18

Simulcast

Answer 18

The streaming of live radio programmes from the website at the same time as on the radio

Question 19

Splash

Answer 19

The story that’s given the most prominence on the front page of a newspaper

Question 20

Stripped

Answer 20

Certain programme is broadcast at the same time everyday

Question 21

Synergy

Answer 21

Combination of elements to maximise profits within a media organisation or product

Question 22

Tabloid

Answer 22

Smaller newspaper, more compact in size and content focuses more on lighter news

Question 23

Vertical integration

Answer 23

Own all or most of the chain of production and distribution for the product

Question 24

Viral marketing

Answer 24

Awareness of the product or advertising campaign is spread through less conventional ways like the internet