Industries Flashcards
Brand Identity
The association the audience make with the brand built up overtime and reinforced by the advertising campaigns and their placement
Broadsheet
A large newspaper that publishes more serious news
Circulation
The dissemination of media products to audiences/users
Convergence
The coming together of previously separate media industries and/or platforms
Cover lines
Suggests the content to the reader and often contain teasers and rhetorical questions
Cross-platform marketing
In media terms, a text that’s distributed and exhibited across a range of media formats and platforms
Cultural capital
The media tastes and preference of an audience, traditionally linked to a social class/background
Discourse
The topics, language and meanings or values behind them within a media text
Distribution
The methods by which media products are delivered to audiences, including the marketing campaign
Feature
- In magazine terms, the main/one of the main stories in an edition
- Generally located in the middle of the magazine, and cover more than one or two pages
Franchise
An entire series of
Horizontal integration
Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers
House style
Aspects that make a magazine recognisable to its readers every issue
Media conglomerate
- A company that owns other companies across a range of media platforms
- This increases their domination of the market and their ability to distribute and exhibit their product
News agenda
- The list of stories that may appear in a particular paper
- Reflects style and ethos
Political bias
- Where a newspaper may show support fro a political party through its choice of stories, style of coverage etc.
- May be subtle and implicit or explicit as in the case of tabloid newspapers on Election Day
Public service broadcaster
A radio television broadcaster financed by public money
Simulcast
The streaming of live radio programmes from the website at the same time as on the radio
Splash
The story that’s given the most prominence on the front page of a newspaper
Stripped
Certain programme is broadcast at the same time everyday
Synergy
Combination of elements to maximise profits within a media organisation or product
Tabloid
Smaller newspaper, more compact in size and content focuses more on lighter news
Vertical integration
Own all or most of the chain of production and distribution for the product
Viral marketing
Awareness of the product or advertising campaign is spread through less conventional ways like the internet
