Audience Flashcards
Active audience
Audiences actively engage un selecting media products to consume and interpreting their meanings
Anchorage
Words that accompany an image to contribute to the meaning associated with that image, can give the audience a preferred reading
Aspirational
Encourages the audience to want more money, up-market consumer items and higher social positions
Attract
How media producers create appeal to audiences to target their products
Audience catergorisation
How media producers group audiences to target their audiences
Audience consumption
The way in which media products place audiences in relation to a particular point of view
Audience interpretation
The way in which audiences ‘read’ meanings in, and make sense of media products
Audience positioning
They way in which media products place audiences in relation to a particular point of view
Audience response
How audiences react to media products (Preferred reading, negotiated reading, oppositional reading)
Audience segmentation
Where a target audience is divided to the diversity and range of programmes and range of channels
Circulation
The dissemination of media products to audiences/users, method will depend on media form
Conventions
What the audience expects to see in the text
Demographics
- A group in which consumers are placed according to their age, sex, income, profession etc.
- Categories range from A to E where categories A and B are the wealthiest and most influential in society
Interactive audience
The ways in which audiences can become actively involved with a product
Mass audience
The traditional idea of the audience as one large, homogenous group
