The Times - Digital Convergence Flashcards
1
Q
Inroduction
A
- digital convergence refers to integration of different forms of media, technology and communication platforms into a single experience
- has become essential in adapting to audience needs, increasing engagement and maintaining relevance in a highly competitive media landscape
2
Q
Opportunities
A
- offer online platforms like websites and apps so their content reaches a global audience
- subscription based digital model, moving away from sole relaince on print
- instant global distribution
- deliver breaking news in real-time
- use of live blogs and push notifications to reach audiences worldwide
3
Q
Maintaining Revenue
A
- implemented a paywall in 2010
- ensures high-quality journalism is monetized
- digital subscriptions are a key revenue stream, giving readers access to premium content without relying on physical copies
- aligns with Hesmondhalgh’s theory of mimimising risk and maximising profit in cultural industries by diversifying distribution strategies
4
Q
Social Media and E-Editions
A
- distribute content via social media e.g. Twitter, facebook, Instagram etc…
- this increases visibilty and engagement
- use these platforms to promote stories and drive traffic to its website, attracting potential subscribers and possibly targeting younger audiences
- E-Editions replicate the print newspaper in digital format
- makes the newspaper available to those who prefer digital consumption, refelcting a shift in audience habits
- supports Curran and Seatons idea that media industries must adapt to changing markets to remain viable
5
Q
Content and Costs
A
- use digital tools to collect user data
- tailor its content recommendations and use targeted advertising
- enhances user experience and increases engagement
- feedback loop means they can better cater to their audience
- distributing digitally sinificantly reduces costs
- production is more efficient and environmentally sustainable
6
Q
Conclusion
A
- digital convergence is crucial for newspapers to thrive in a modern media environment
- adopting digital platforms, intercative features and multimedia content ensures ongoing relevance
- effectively addresses changes in audience behaviour and industry demands
