Newspapers - Terminology Flashcards
1
Q
Horizontal Integration
A
- media company’s ownership of several businesses of the same value
- media company can own film production companies, record labels, TV studios etc…
2
Q
Vertical Integration
A
- process whereby one company acquires another involved at a different level of the industry
- media institution will operate under seperate subsidaries
- production is passed down a chain of command
3
Q
Ownership
A
- large organisation that has interests spanning across a number of different businesses or industries
4
Q
Regulation
A
- act of controlling, directing and managing an activity
- ruling is usually controlled by a higher authority
5
Q
Media Conglomerate
A
- company that owns other companies across a range of different media platforms
- increases their domination of the market and their ability to distribute and exhibit their product
6
Q
Oligopoly
A
- small number of companies within an industry that control the market
7
Q
Tabloid
A
- half the page size of an ordinary newspaper
- contains news in condensed form e.g. photographs
- focus on sensationalism and stories that promote gossip
8
Q
Broadsheet
A
- printed on large sheets of paper
- more serious
- focus on issues and events and avoids gossip
9
Q
Digital Convergence
A
- process through which different media industries merge with one another or move closer together
- mainly facilitated by digital technologies
10
Q
Diversification
A
- process of a compant enlarging or varying its range of products or field of operation
11
Q
Distribution
A
- link between producer and audience
- all strategies used in the release, marketing and promtion of a product
12
Q
Circulation
A
- number of copies of any given product put into distribution
13
Q
Sensationalism
A
- editorial tactic
- events are worded to excite readers
- encourages biased or emotionally loaded impressions of events rather than neatrality
- manipulation of truth
