Daily Mirror - Ownership Flashcards
1
Q
Context - Daily Mirror
A
- UK based tabloid
- left-leaning political stance
- focus on popular news, celebrity gossip and sports coverage
- established in 1903
- owned by Reach PLC (formerly known as Trinity Mirror)
2
Q
Context - Reach PLC
A
- publicly traded company, its ownership lies with shareholders
- leading UK multimedia company
- owns over 130 print and digital publications e.g. The Daily Mirror, The Sunday Mirror, The Daily Express etc..
- focuses on regional and national news
- show their left-leaning and labour supporting views to a broad audience, including print and digital consumers
3
Q
DIgital Convergence
A
- faced challenges due to decline in print sales
- competition from free online news sources and shifting in audiences preferences towards multimedia and mobile platforms
- invested in digital platforms, app and website
- offering free online access funded by adverts
- expanded social media presence to engage younder audiences and they diversified content to include videos, live blogs and interactive elements
4
Q
Regulation
A
- industry has faced increased scrutiny since phone-hacking scandal, which damaged the publics trust in the press
- PCC was disbanded in 2014 as it lacked authority and failed to handle ethical breaches e.g. phone-hacking scandale with News of the World
- tougher regualtions now put in place by IPSO (Independent press Standards Organisation) to balance freedom of the press with ethical standards
5
Q
IPSO
A
- oversees press by ensuring compliance with Editors Code of Practice
- handle complaints and enforce corrections/fines when breaches occur
- aims to uphold ethical journalism whilst protecting freedom of press
- newspaper organistations are heavily shaped by regulation
6
Q
Power and Media Industries Theory
A
Curran and Seaton - industries are driven by logic of profit ad power for a higher concentration of ownership
- Reach PLC’s ownership of the DM exemplifies the concentration of media power in the hands of a few large corporations
- limits diversity in perspectives and prioritises profit over quality
7
Q
Conclusion
A
- ownership plays a critical role in shaping media products
- Reach PLC’s control has influenced political stance, and strategies for adapting to digital technologies
- dominance in newspaper market
