I, Daniel Blake - Digital Technologies

Question 1

Context

Answer 1

• The film is a co-production between BBC Films and WhyNot Films so the responsibilities are shared
• It is a Social-Realist film
• Directed by Ken Loach
• Ideologies are criticism of the government

Question 2

Traditional Methods of Marketing

Answer 2

• Film posters
• Trailers
• Billboards
• Interviews (PR)

Question 3

Internet and Social Media: Impact on Marketing

Answer 3

• Viral Marketing is possible (the consumer is encouraged to share info about a product)
• Ideal for independent films as it is cost-effective and guarantees maximum exposure (larger audience)
• Prosumerism is encouraged where the audience can like/share/comment about the posters and trailers online
• Have a chance of seeing trailers online (higher exposure)

Question 4

Website

Answer 4

• Advertises and promotes as it encourages consumers to be active (they can share, comment etc…)
• Using #wearealldanielblake which snowballed online, creating lots of awareness for the film

Question 5

Marketing for an Older Audience

Answer 5

• Traditional marketing methods still need to be considered and used to be able to reach an older audience
• They might not have access to digital technologies/choose not to use digital technologies

Question 6

Viral Marketing and Grassroots

Answer 6

• The film was shared on Twitter/Facebook with a viral hashtag
• Graffiti across the UK meant that people were encouraged to find it and share it on social media (cost effective)