Daily Mirror - Digital Convergence Flashcards
1
Q
Introduction
A
- digital convergence refers to integration of different forms of media, technology and communication platforms into a single experience
- has become essential in adapting to audience needs, increasing engagement and maintaining relevance in a highly competitive media landscape
2
Q
How has the Daily Mirror embraced digital convergence?
A
- allows newspapers to reach audiences across multiple platforms, reflecting rise in mobile and on-demand consumption
- creating a strong online presence with a website and app
- readers can access news on-the-go via phones, tablets, laptops etc..
3
Q
Interaction
A
- convergent technologies enable greater interactivity, creating a patricipatory culture
- audiences can now comment on articles, share stories and engage with content through media platforms
- the DM has social media platforms on facebook, twitter and instagram to amplify iots reach and facilitate real-time interactions with audiences
4
Q
Opportunities
A
- now have multi-media journalism including live video coverage of major eventsa, interactive polls and visual storytelling
- they can monetize their content trhough digital subscriptions, adverts and sponsored content
- uses advertising to genrate revenue whilst much of its content still has free access
5
Q
Global Audience and Competition
A
- breaks geographical barriers so they can attract a global audience
- they target an international readership online, offering UK news as well as global stories
- they compete with other online news platforms, social media influencers and aggregators
- require continuous innovation and investment in technology
6
Q
Conclusion
A
- digital convergence is crucial to thrive in a modern media envirnoment
- by adopting digital platforms, interactive features and multimedia content they ensure their ongoing relevance
- effectively address change in audience behaviour and industry demands
