Terminology Flashcards
Ownership
A large organisation that has interests spanning across a number of different businesses or industries.
Vertical Intergration
A process whereby one company acquires another involved at a different level of the industry.
The media institution will operate under seperate subsidaries and production is passed down a chain of command.
Horizontal Intergration
A media company’s ownership of several businesses of the same value.
A media company can own film production companies, record labels, television studios etc…
Diversification
The process of a company enlarging or varying its range of products or field of operation.
Global Production
A film production that is globally appealing.
Will have a genuine fan base in multiple countries across the globe.
e.g. £6.4 mill in france and distributed to canada, japan, brazil etc…
Distribution
Distribution can be described as the link between the producer and the audience.
It refers to all strategies used in the release, marketing and promotion of a film.
e.g. grassroot or viral marketing
Circulation
Refers to the number of copies of any given product, in this case film, which are put into distribution.
Uploads, screenings, DVDs, Blu-Ray, Streamings, Film Festivals etc…
e.g. screened in 273 cinemas
Digital Convergence
The process through which different media industries merge with one another or move close together.
This is mainly facilitated by digital technologies.
e.g. viral marketing
Regulation
The act of controlling, directing and managing an activity.
Usually, the ruling is controlled by a higher authority.
e.g. 15 certificate by BBFC due to language, and heavy emotional themes
Viral Marketing
A method of marketing whereby consumers are encouraged to share information about a product or service.
e.g. viral #WeAreAllDanielBlake on twitter and social media
Synergy
The interaction or cooperation of two or more organisations who work together to increase their revenue respectfully.
e.g. eOne’s partnership with Daily Mirror to run a campaign
