The Sneaky Psychology of Advertising Flashcards
1
Q
Each of us is subjected to X to X brands exposures every day.
A
Each of us is subjected to 3 000 to 10 000 brands exposures every day.
2
Q
John B. Watson - 3 emotions
A
love fear and rage
3
Q
How marketers target you today :
A
- Buzz words “ sizzling hot product”
- Deal “5% OFF”
- Free “No-risk free trial”
- Deadline “Limited-time offer”
- Testimonial “It worked for me”
- Clear benefit “ Stronger, Better, Faster”
- Celebrity “Be like me”
- Social selling “People you know like this product”
4
Q
How brands tap into your subconscious :
A
- Make their logo speak to you - Apple
- Make you happy with their product - Feel-good pen
- Make you want to pay more - Felling richer
- Make you revise your memories - Meeting Mickey
- Make you overstimulated - Music to buy to
