31 Must Know video Marketing Stats

Question 1

Video in an email leads to X increase in click-through rate.

Answer 1

200-300%

Question 2

Including video on a landing page can increase conversion by X.

Answer 2

80%

Question 3

Youtube reports mobile video consumption rises X every year.

Answer 3

100%

Question 4

Combining video with full page ads boots engagement by X.

Answer 4

22%

Question 5

After watching a video, X of users are more likely to buy a product online.

Answer 5

64%

Question 6

Real estate listings that include a video receive X more inquiries than those without.

Answer 6

403%

Question 7

X of executives look for more information after seeing a product/service in a video.

Answer 7

50%

Question 8

X of executives visit the marketers website and X call a vendor after viewing a video.

Answer 8

65% of executives visit the marketers website and 39% call a vendor after viewing a video.

Question 9

X of colleges / universities have a presence on Youtube.

Answer 9

86%

Question 10

X of U.S. marketers plan to increase their mobile ad budgets to account for video.

Answer 10

65%

Question 11

X of online marketers use video content.

Answer 11

87%

Question 12

X of B2B organizations use video in their marketing campaigns of which X report positive results to their ROI.

Answer 12

96% of B2B organizations use video in their marketing campaigns of which 73% report positive results to their ROI.

Question 13

X of U.S. small businesses plan to post a video in the next 12 months.

Answer 13

22%

Question 14

X of users say that product videos are helpful in the decision process.

Answer 14

90%

Question 15

X of executives watch work-related videos on business website at least once a week.

Answer 15

75%

Question 16

X of users recall a video ad they viewed in the past 30 days.

Answer 16

80%

Question 17

X of online video viewers have interacted with an online video ad this month.

Answer 17

75%

Question 18

The average user is exposed to an average X videos in a month.

Answer 18

32.3 videos

Question 19

X of mobile video consumers share videos with others.

Answer 19

92%

Question 20

X of all online activity is spent watching video.

Answer 20

1/3

Question 21

X of online consumers trust video ads.

Answer 21

36%

Question 22

By 2016 video ad spending will reach X billion.

Answer 22

$5.4 billion

Question 23

Video ads make up X of total online ad spending.

Answer 23

35%

Question 24

Most popular form of online video content:

• X comedy
• X news
• X music

Answer 24

• 39% comedy
• 33% news
• 31% music

Question 25

Enjoyment of video ads increase purchase intent by X and brand association by X.

Answer 25

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

Question 26

X of executives would rather watch video than read text.

Answer 26

59%

Question 27

X of viewers will stop watching a video after 1 minute and X by 2 minutes.

Answer 27

5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.

Question 28

The average user spends over X minutes watching online video ads every month.

Answer 28

The average user spends over 16 minutes watching online video ads every month.

Question 29

X out of X users will click away if the video stalls while leading according to Google.

Answer 29

4 out of 5 users will click away if the video stalls while leading according to Google.

Question 30

Dr James McQuivey estimates that 1 minute of video = to X million words.

Answer 30

1,8 million words

Question 31

More video content is uploaded in 30 days than all 3 major US TV networks combined have created in 30 years.

Answer 31

True.