McCrindle - Gen a, EST. 2010 (ALPHA)

Question 1

Top names

Answer 1

1. Oliver / Charlotte
2. William / Olivia
3. Jack / Amelia
4. Noah / Ava
5. Thomas / Mia

Question 2

X Gen Alpha born globally each weak

Answer 2

2,500,000

Question 3

Gen Y parents

• Age at first birth
• Age at first marriage
• Life expectancy
• Total fertility

Answer 3

• Age at first birth –> M: 33 / F: 30.8
• Age at first marriage –> M: 29.9 / F: 28.3
• Life expectancy –> M: 80.1 / F: 84.3
• Total fertility –> Rate 1.9

Question 4

Redefined Lifestages

Answer 4

20th century : childhood –> teenager –> adulthood

today : childhood –> tween –> teenager –> young adult –> kippers (kids in parents pocket eroding retirement savings –> adulthood –> career-changer –> downager

Question 5

Workforce of 2025

• BB
• X
• Y
• Z

Answer 5

• BB : 8%
• X : 28%
• Y : 33%
• Z : 31%

Question 6

Meme of the year

Answer 6

BIG TPP

• Blue & Black / White & Gold
• Ice Bucket Challenge
• Gangnam style
• The Fox
• Photo-bombing
• Planking

Question 7

Word of the year

Answer 7

CHASY

• Cloud
• Hashtag
• App
• Selfie
• Yolo

Question 8

Google.com domain registered
Wikipedia
Skype
Youtube
Facebook
Twitter
Dropbox
iPhone
Instagram
Facetime
Tesla

Answer 8

1997 - Google.com domain registered
2001 - Wikipedia
2003 - Skype
2005 - Youtube
2006 - Facebook
2006- Twitter
2007 - Dropbox
2007 - iPhone
2010 - Instagram
2010 - Facetime
2016 - Tesla