A Visual Guide to B2B Digital Marketing

Question 1

X % of marketers believe that there is no longer a meaningful distinction between online and offline marketing practices.

Answer 1

98%

Question 2

More than X of digital marketing initiatives fail due to a lack of ownership of customer data.

Answer 2

50%

Question 3

Branded content is a hit across industries, and by 2017, B2B brands will boost their budgets for these assets by X.

Answer 3

59%

Question 4

Social media is a key ingredient in the marketing mix, X of B2B companies have a strong LinkedIn presence.

Answer 4

90%

Question 5

Mobile marketing isn’t just for the B2C crowd : X of B2B buyers access content on smartphones and tables daily,

Answer 5

67%

Question 6

X of strategies rely on email as a primary channel of communications, the longstanding staple of digital marketing still plays a key role

Answer 6

86%