How Often B2B Marketers Consider Various Concepts While Creating Content Flashcards
1
Q
Ensure that our content is fact-based and/or credible
A
- Always / Frequently : 94%
- Sometimes : 5%
- Rarely / Never : 1%
2
Q
Consider how our content impacts the overall experience a person has with our organization
A
- Always / Frequently : 72%
- Sometimes : 21%
- Rarely / Never : 7%
3
Q
Prioritize delivering content quality over content quantity
A
- Always / Frequently : 70%
- Sometimes : 24%
- Rarely / Never : 6%%
4
Q
Focus on creating content for our audience vs our brand
A
- Always / Frequently : 67%
- Sometimes : 25%
- Rarely / Never : 8%
5
Q
Differentiate our content from our competition’s content
A
- Always / Frequently : 61%
- Sometimes : 27%
- Rarely / Never : 12%
6
Q
Prioritize providing the right content to the right person at the right time
A
- Always / Frequently : 60%
- Sometimes : 27%
- Rarely / Never : 13%
7
Q
Deliver content consistently
A
- Always / Frequently : 58%
- Sometimes : 28%
- Rarely / Never : 14%
8
Q
Craft content based on specific point of the buyer’s journey
A
- Always / Frequently : 41%
- Sometimes : 33%
- Rarely / Never : 26%
