The Role Of The Media Flashcards
1
Q
Social learning theory
A
People learning from others and copying what they do. Especially if it’s rewarded
2
Q
Vicarious Reinforcement
A
Learning by someone getting rewarded for a behaviour. Which makes you more likely to copy it
3
Q
Media exposure
A
How often and in what way addictive behaviours are shown in media eg movies and tv
4
Q
Positive Portrayal
A
When addictive behaviours are shown in a good/ attractive way in the media
5
Q
Addictive behaviour
A
Actions like smoking/ drinking that’s are repeated and are influenced by what they see in the media
