The role of social influence in social change Flashcards
define social change
The process by which the attitudes and behaviours of individuals and groups are modified
what are the processes of social change?
drawing attention
consistency
deeper processing
augmentation principle
snowball effect
social cryptomneisa
define ‘drawing attention’
minority drawing attention by spreading their message
define ‘consistency’
minority must be consistent in their message
synchronic + diachronic
define ‘deeper thought processing’
getting peoples attention will lead people to think more deeply, leading to internalisation
define ‘augmentation principle’
more risky the behaviour, more attention
define ‘snowball effect’
starting with small conversion, overtime more people will convert their views, the faster the rate of conversion
define ‘social cryptomesia’
forgetting the social process
