Minority Influence Evaluation

Question 1

what are the evaluation points?

Answer 1

research support for consistency

research support for depth of thought

research support for internalisation

artificial tasks

limited real-world application

Question 2

research support for consistency (explain)

Answer 2

Wood Et Al (1994)

• Carried out meta analysis of almost 100 similar studies
• Found minorities whom been consistent = more influential

Question 3

research support for consistency (expand)

Answer 3

Consistent minority opinion has greater effect on other

people

Question 4

research support for consistency (link)

Answer 4

This suggests that consistency is a major factor in minority influence

Question 5

research support for internalisation (explain)

Answer 5

Moscovici

A variation of his study : participants allowed to write down their answers

Private agreement w/ minority position for greater in this circumstance

Question 6

research support for internalisation (expand)

Answer 6

Participants internalised their views
However reluctant to admit the change publicly

Moscovici believed this was because they didnt want to be associated w/ minority position, for fear of being considered ‘radical’ or ‘weird’

Question 7

research support for internalisation (link)

Answer 7

This suggests that internalisation plays a part in minority influence

Question 8

artificial task (explain)

Answer 8

The task was artificial (identifying colour of slide)

Therefore research is far from the truth on how minorities attempt to change behaviour of majority s

Question 9

artificial task (expand)

Answer 9

Such cases like jury decisions / political campaigns = outcomes are more important

Question 10

artificial task (link)

Answer 10

This means that findings in minority influence lack external validity

limited in what they can tell us us about how minority influence works in real-social situations