Minority Influence Flashcards
What does minority influence refer to?
situations where 1 person or a small group of people influences the beliefs and behaviour of a wider community
what is minority influence likely to lead to?
internalisation
what may hearing something new (from a minority) lead to?
deeper processing
need to get the persons attention first
Describe the snowball effect
more people become converted to minority position
more this happens, faster the rate of conversions
gradually what will the minority view become?
Majority view
Name 3 examples of minority influence
Moscovici
Fathers for justice
Nemeth
describe moscovici’s experiment method
1) Group shown 36 blue slides
Told it was a colour perception test
Has to report colour out loud
Confederates always said ‘green’
2) Confederates answered green 24
blue 12
What was Moscovici’s findings?
1) 32% agreed w/ minority at least once
overall agreed w/ them on 8.42% of critical trials
describe fathers 4 justice
Formed because Matt O,Conner was denied access to his two sons.
He pledged to reform family law for the benefit of his sons
What did the fathers 4 justice do?
Staged their 1st action demonstration = 200 santas stormed lobby of Lord Chancellor’s Department
Describe Nemeth
Based on mock jury - 3 participants + 1 confederate
Jury has to decide the amount of compensation given to victim of ski lift accident
Describe Nemeth’s method
confederate (consistent minority) argued for low amount + refused to change view
However confederate compromised (flexibility) + majority position compromised too
Name the processes involved in Minority Influence
Commitment
Flexibility
Consistency
describe consistency
sticking to an argument
what are the 2 types of consistency?
synchronic
diachronic
