The Role Of Schema

Question 1

Stereotypes: Cohen 1981

Answer 1

• participants shown vid of women + man talking while eating
• women beforehand described as either librarian or waitress
• participants often recalled things in line with given stereotype when later asked to recall things about woman.
• selective memory causes existing memory to continue. This is called confirmatory bias

Question 2

What is a schema?

Answer 2

Packages of info developed from experience. Acts as mental framework for interpretation of incoming info and guides responses

Question 3

What’s a schema known as?

Answer 3

Stereotypes for people and scripts for events

Question 4

Research on the role of schema

Answer 4

• charmichael et al (1932) gave 2 groups of participants same sets of drawings but with diff descriptions.
• when asked to recall drawings the description they were given affected the drawing they produced
• description given bought set of expectations about given object, schema affected memory

Question 5

Bartlett (1932)

Answer 5

• showed 20 students ghost story with unusual features.
• ask them to recall them after on several occasions.
• participants shortened story when reproduced
• the longer the time gap the shorter the recall

Question 6

Weaknesses of the research of schema

Answer 6

• people act diff in lab environments vs real life giving inaccurate findings.
• lacks mandain realism