Conformity Flashcards
What is conformity?
When an individual chooses to behave in a way that the majority does or thinks is socially acceptable
What’s compliance?
- type of conformity
- going along with others to gain their approval or avoid disapproval. Only public and not private
What’s identification?
- type of conformity
- going along with others because you’ve accepted their point of view publicly and privately but only temporarily
What’s internalisation?
- type of conformity
- going along with others because you have accepted their point of view publicly, privately and permanently.
Asch’s lab experiment 1956
- male student volunteers
- in a group with 7-8 confederates
- asked which of 3 lines on a card matched a line on another.
- confederates gave wrong answer on 12/18 trials
Participants conformed on 36.8%
-25% never conformed
What reasons did asch’s participants give for not conforming?
- distortion of perception: came to see lines same as majority
- distortion of judgement: doubted their own accuracy so yielded to the majority
- distortion of action: most participants were aware of the answer but conformed to avoid disapproval
What’s normative social influence?
- explanation for conformity
- people comply to gain approval and avoid disapproval
What’s informational social influence?
- explanation for conformity
- the need to have the correct answer