The Role of Ford Flashcards
What was Ford’s aim?
To create a car model affordable for everyone.
What was Ford’s most iconic model?
The Ford Model T.
What is the name of Ford´s company?
The Ford Motor Company.
What was the economic attraction of the Model T for consumers?
That its price never increased: costing $1200 dollars in 1909, by 1928 the cost had dropped to a mere $295
At what rate were Ford’s cars produced?
By 1929, Ford was producing more than 1 car per minute.
Why was Ford able to sell cars so cheaply?
Because they were mass-produced, and every part was standardised.
What was the consequence of the production line for Ford’s employees?
The adoption of the production line removed the need for workers to be trained as engineers, thus accepting less substantial pay.
What was Ford’s most iconic quote regarding the aesthetic of his cars?
‘A customer can have any colour he likes for his car so long as it’s black.’
What was the nickname of the Model T?
“Tin Lizzie.”
How many people worked in Ford’s Detroit factory in 1929?
81,000
How much did Ford pay his workers?
$5 a day, more than anyone else for the same job: this was effective in encouraging employees to continue such labour in spite of boredom.
To what extent did Ford reduce the working day?
To eight hours per shift.
How many shifts did Ford’s factories operate on?
Three, allowing factories to work through the night.
