THE PROCESS OF OBSERVATIONAL LEARNING

Question 1

Define the role of attention

Answer 1

A learner needs to have interest in, and pay attention to, the model’s behaviour, before they can deem the model’s behaviour worth imitating or not.

Question 2

Define the role of retention

Answer 2

How well a behaviour is retained effects it’s likelihood of repetition; a behaviour that is poorly retained is unlikely to be repeated.

Question 3

Define the role of Reproduction

Answer 3

The learner must have the ability to perform the behaviour that the model has demonstrated.

• Our physical ability limits us, so even if we wish to reproduce the behaviour, sometimes we cannot.

Question 4

List all the processes of observational learning

Answer 4

• Attention
• Retention
• Reproduction
• Motivation
• ~Reinforcement:

Question 5

Define the role of motivation

Answer 5

The learner will consider the rewards and punishments that follow a behaviour and must feel a desire to perform it.

• If the perceived rewards outweigh the perceived costs (if any), the learner will more likely imitate the behaviour.

Question 6

Define the role of reinforcement

Answer 6

The actual rewards or punishments received for displaying the behaviour.
- behaviours are more likely to occur after gaining a reward, and less likely to occur after punishment.