The Personal Training Profession (Chapter 2; Section 1) Flashcards
What is considered a Low-Cost type Health Club?
These facilities offer a low-price membership, often including very few amenities other than access to exercise equipment.
What is considered a Mid-market type Health Club?
Health clubs in this category provide all features of low-cost clubs with additional amenities like higher-end locker rooms, snack and supplement sales, and group fitness workouts included in the price of membership.
What is considered a Premium type Health Club?
Health clubs in this category typically feature multiple group-fitness studio options like indoor cycling, mind–body, and traditional group fitness programs. They also frequently provide a selection of high-end amenities like towels and complimentary personal hygiene products, cafes to provide postworkout nutrition, pools, full-service spas and salons, sports courts, and in-house childcare services.
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods.
High-intensity interval training (HIIT)
The level of commitment to a behavior or plan of action.
Adherence
What is the primary purpose of a professional certification?
To ensure individuals can perform the tasks required by a specific job category
What does the phrase “training under the table” refer to?
Joining a gym to offer personal training directly to other members
Which of the following is the most likely benefit of becoming a Certified Personal Trainer?
The relatively low cost of starting a business
An individual who has been identified as a potential client.
Prospect
The most successful Certified Personal Trainers are those who can do which of the following?
A. Help clients achieve weight-loss goals
B. Travel to clients’ homes or offices
C. Adapt to each client’s communication preferences and coaching needs
D. Design comprehensive nutritional programs for clients
Adapt to each client’s communication preferences and coaching needs
Nondirective questions that can’t be answered with a simple yes or no answer; they require critical thinking to formulate a response.
Open-ended questions
A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well.
Rapport
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.
Working the floor
A business management technique that helps predict how much work is needed to meet a revenue goal.
Forecasting
How are buying decisions primarily driven?
Emotionally
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
Unique selling proposition (USP)
A product or service identified by specific, unique characteristics.
BRAND
A brand tells a story and creates an identity for a product or service. A fitness professional can create a brand featuring a style of program design, such as body building or endurance training, or build a brand around a category of equipment, like training specifically with kettlebells.
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.
SWOT analysis
A SWOT analysis can be used to identify areas of strength that can be used for building a brand and establishing a USP while also identifying opportunities for professional growth and development. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
What does SWOT stands for ?
Strengths, Weaknesses, Opportunities, and Threats
What are the four P’S of marketing?
product, price, promotion, and place
Communicating the benefits of using a product, Identifying a competitive price of the service, Determining how the service will be promoted, and Selecting the place or method of distribution
What does the term unique selling proposition (USP) refer to?
A set of specific skills or traits that are highlighted during a sales presentation
NASM awards ___________ at the rate of 0.1 per contact hour of training.
Continuing Education Units (CEUs)
A total of ________ CEUs is required to renew the NASM-CPT credential every 2 years.
2.0
1.9 CEUs from continuing education efforts and 0.1 CEU from renewing a CPR/AED certification.
How often are NASM Certified Personal Trainers required to complete a specific amount of continuing education to keep their certification active and valid?
Every 2 years
