The Great Depression Flashcards
What are the several factors in a consumer economy?
higher wages new products clever advertising lower costs widespread availability of credit
1920-1929–
What prospered for the United States?
higher wages
Americans owned ______% of the world’s wealth.
40
The average annual income rose how much?
35%
What was a new product that changed the landscape of the country?
automobile
Automobiles built us cities like ___________, ____________, ___________, _____________.
Detroit, Akron, Dearborn, Flint
T or F
Automobiles further isolated the rural family.
F, liberated**
What was the only automobile made during this time called?
Model-T
Who developed the first automobile to be purchased by consumers?
Henry Ford
manufacturing process in which each worker does one specialized task in the construction of the final product
Assembly line
Because of the mass production of automobiles, what happened to the value of each one?
they cost less
________________ making became nation’s biggest single manufacturing industry of 1920s.
Automobile
What helped inform the public of new products?
clever advertising
Ad agencies hired psychologists to study how to appeal to people’s desire for ____________, ____________, ____________ and ______________.
youthfulness, beauty, health and wealth
Before the 1920s, most Americans paid ________ for everything.
cash
Because the new products were presented as very expensive to people, and no one had the money to pay for them, they used what?
loans
customers make partial payments over a period of time until debt is paid
installment plans
What fueled the growth of consumer spending?
buying on credit
what made buying on credit acceptable to public?
clever advertising
T of F
Buying on credit encouraged to buy all kinds of products.
T
depends on increased spending, causing larger profits for businesses, and creating bigger wages
Consumer Economy
The uneven prosperity only made the _______ that got richer.
rich
How did the government tax policy contribute to the imbalance?
taxes were cut for the wealthy
What two things became customary?
installment plans && buying on credit