The Four P's And Beyond Flashcards
1
Q
Channel de distribution
A
Distribution channels
2
Q
Publicité
A
Advertising
3
Q
Hautement informé
A
Highly informed
4
Q
Aide de vente
A
Sales support
5
Q
Expérience du client
A
Customer experience
6
Q
Les 4 P (Marketing Mix)
A
Product
Price
Place
Promotion
7
Q
3 P supplémentaires
A
People (Employees)
Process (Has to be efficient)
Physical evidence (demos)
8
Q
Points de vente
A
Outlets