The Daily Mirror

Question 1

Daily mirror

Answer 1

Tabloid
Soft international news
Left wing(labour)
Image led, simplistic
C2DE
long form wider texts
Regulated and owned by IPSO
Bias
Political ideology
Tries to mediate the media

Question 2

Print

Answer 2

Older
Traditional
Targeted towards men
Women were perceived as passive
Compared to the daily mirror which is free and audiences are loyal to the brand as they can keep up with newsletters comment share and upload information(clay shirky theory). Regulated by IPSO makes it more reliable as it has too follow a protocol and isn’t entirely bias.

Question 3

The produce(the daily mirror)

Answer 3

Main competition is the sun targeting a similar demographic audience but supports the right wing. The daily mirror is the only newspaper that consistently supports the Labour Party and their policies its slogan “the heart of Britain” suggests that the newspaper supports the mundane ordinary working class and is engraved in the social and cultural life of the uk.

Question 4

Newspaper analysis

Answer 4

Deals with allegations surrounding parties it’s image led and the masthead is bold as a tabloid newspaper the typography is strong and the name of the newspaper reflects society the slogan suggests they care about what’s happening too the UK and the headline uses emotive language such as Zero shame. The strapline sums up the content of the story. The image of Boris Johnson dominates the front page as he appears unconcerned reinforcing the caption“ I’m not going” showing his failure to take responsibility. The double page spread incorporates a range of newspaper features.

Question 5

Levi Strauss

Answer 5

There is a binary opposition between Borris Johnson and the people feeds us vs them ideology.

Question 6

Stuart Hall - representation

Answer 6

Stereotypical representation to raise awareness of inequalities in society which is pertinent too the story

Question 7

Curran and seaton - power and media industries

Answer 7

Media is dominated by a number of powerful companies as the readers gain a narrow viewpoint as there is a limit to how many left wing articles there are.

Question 8

Regulation

Answer 8

IPSO allowing the newspaper to follow protocols

Question 9

Gerbner - cultivation

Answer 9

Audiences are exposed to repeat exposure shaping their ideological beliefs and viewpoints influencing the way their opinions. As their opinions are reinforced by the newspaper.

Question 10

Stuart hall reception theory

Answer 10

Oppositional
Preferred
Negotional

Question 11

Clay shirky

Answer 11

Prosumer