I Daniel Blake

Question 1

Product context

Answer 1

I Daniel is a niche independent British social realist film directed by renowned filmmaker Ken Loach gaining mass appeal reaching mainstream media receiving 3.5 million funding from the BBC winning the palm D’Or festival in 2017 and many BAFTA’s

Question 2

British social realism

Answer 2

Film genre that is associated with a niche audience representing contemporary social issues using low budget documentary style aesthetics creating a verisimilitude contrasting with the higher budget commercials offering mainstream Hollywood.

Question 3

Content of the film

Answer 3

Powerful and depressing drama about dignity in the face of humiliation addressing contemporary British social issues such as poverty as the government cut off benefits. The film portrays an underrepresented character in Newcastle struggling with poverty conveying a left wing political message criticising the government policies

Question 4

Processes of distribution and circulation

Answer 4

Low budget social realist film funded by the BBC. Traditional marketing 10,000 free screening tickets were given away. Appeal of the films masthead on graffiti and front covers of newspapers, articles, word of mouth, radio interview, exhibitions, pre sold audience of Ken Loach fans eager to watch his films

Question 5

Film analysis

Answer 5

No soundtrack, use of dark humour, mise en scene of poverty, real setting(Newcastle), unknown actors, linear narrative, regional setting(realistic), accents

Question 6

Challenges Curran and season

Answer 6

Offers an experience that isn’t lrofit and power demonstrates a plurality of variety and creativity