Assasins Creed

Question 1

Where is assassins creed published

Answer 1

UBISOFT

Question 2

What type of game is assassins creed

Answer 2

Open world
Action adventure
Historical setting and storyline(historically accurate)
RPG(role playing game)
Sci-fi
Photo realism - Immersive and personalised experience

Question 3

Historical context

Answer 3

Rapid technological development as video games are relatively new meaning there is difficulty of regulation impacting a fast paces industry

Question 4

Economic context

Answer 4

Culturally and financially significant across major countries(Japan, Europe and the USA).
The value of global video games is rapidly increasing
Ownershipis significant to the financial success of the game

Question 5

How are video games produced

Answer 5

Video game production has evolved as industries have become more competitive and the demand for games has increased, being part of a franchise increases economic viability and establishes a brand identity to the audience.

Question 6

Examples of cultural and social contexts influencing assassins creed

Answer 6

Ubisoft te spin off video game assassins creed III liberation on the PS vita(portable) and PS3, in reaction of the crticism of the male franchise being male dominant they created a leading protagonist that is a poc black female called Aveline distributed in 2014 to multiple gaming platforms such as mobile games. (Created controversy because Ubisoft assumed it had a niche minority female audience) - challenges stereotyping.
The construction of the feel character is influenced by cultural changes regarding gender equality in society.
Empowering female black protagonist(freedom fighter of slavery) the audience are positioned too identify expanding their audience and acknowledges female gamers.
Dress code is not sexual challenging previous female gamers construction such as Lara Croft.
Uses advanced technology to fully immerse audience such as the PS vita’s dual touchpads, motion detectors and built in camera for a more immersive experience.

Question 7

How is Aveline depicted

Answer 7

The construction of the female character Aveline an African-french freedom fighter aims to free slaves from the templars(atagonists) representing social and cultural diversity as well as ethnicity equality in contemporary society. Narrative is centred around slavery in the 1700’s

Question 8

Issues of the game being PEGI 13

Answer 8

Due to largely violent content(Curran and seaton) creates violent fantasies that could be acted on

Question 9

Apply hesmondhalgh theory

Answer 9

Assassins creed tries to maximise audiences and minimise risks by targeting a gender specific audience as well as ethnicity to empower the gender equality movement.

Question 10

Apply Gilroy’s postcolonial theory

Answer 10

Colonial discourse about race and ethnicity as civilisation constructs racial hierarchies and sets up binary oppositions based on notions of otherness

Question 11

Challenges Van Zoonen’s and Stuarts Hall theory

Answer 11

The idea that female bodies are objects to be looked as core elements of western patriarchal culture and gender is constructed through discourse.
Stereotyping reduces people to a few simple characteristics and traits.