Riptide Flashcards
Product context
Vance joy’s Riptide music is categorised into indie folk- pop genre.
Analysis of music video
Low budget
Structured a concise/coherent narrative
Intertexuality of iconic films
Bricolage
Elsheskin theory - pictures together present something
Woman makeup is getting worse - red hand print on neck — abuse
Males represent powerful figures - patriarchal society - control
- tied up woman - scared facial expressions
Male - western genre - cowboys
Fragmentation of body parts - heals - legs — dehumanising
Images work with lyrics
Music video
Creates a sense of polysemy using strangle visuals and doesn’t follow a clear storyline allowing the viewers to interpret the video in different ways the video features lots of genres such as horror thriller and western genres(Neal) upbeat indie folk song that contrasts the darker images of woman in distress holding a knife creating a feeling of unease critiquing common media portrayals. Woman shown in vulnerable or distressing situations while men are shown as powerful figures. beach scene the men are the producers and actors reinforcing stereotypes about women being passive. Could critique and challenge how woman are shown in videos drawing attention to those issues.
Stuart Hall - reception theory
Audiences can interpret media through dominant negotiated or oppositional reading a preferred reader might see the video as creative and artistic however an oppositional reader might criticise the portrayal of woman a negotiated test might appreciate the artistic style but question the unsettling visuals.
Semiotics
“Taken away away in the dark side” and the image of the women disappearing from the shadows creates enigma as we don’t know where she went or what happened to her.
Levi Strauss
Cheerful upbeat indie folk song contrasts with the dark imagery
Bell hooks
Feminism is a struggle to end patriarchal oppression and the ideology of dominance repeated in the music video presenting woman as passive and easily exploited
Music video
Montage editing - large range of contrasting shots
Eisenstein concept of intellectual montage where free imperfections from a collision of images generating new meanings money interpretation “all my friends are turning green” Barthes connotes - greed or his friends are exploiting him. Shows a status of myth through naturalisation Visual metaphors that relate to the lyrics
Short coherent narratives
Unusual music video
Steve Neale
Genre is dominated by repetition vsriation and change shown in the music video presenting horror, thriller and western genres.
