Black Panther Flashcards
Product context
Marvel film produced by marvel studios and highest film franchise in history released in 2018. About a fictional kingdom(Wakanda) which has avoided European colonisation and achieved technological superiority through the use of vibranium.(afrofuturism)
Globally successful worldwide one of the only superhero films to be nominated for best picture academy award winning three Oscar’s for costume, production design and og soundtrack.
Historical context
From 15th-20th century European power colonised African countries and exploited continents for resources and slave labour. They were branded savages and their culture was dismissed as primitive . The black panther party was a political activists group established to provide armed monitoring of police behaviour and prevent police brutality in the us it was controversial with how many black panthers were being arrested or killed in confrontations with police.
Cultural context
Films have rarely featured African/African American actors us/european media tens to portray Africa as an under privileged developing country very few Films from Africa reach western mainstream and if they do they still portray Africa as a dangerous and barbaric place. Black lives matters campaign and raised fist to raise awareness of issues.
Marketing
Cultural experience, 360 degree consumer experience black panthers synergy with Lexus and trailers between NBA games was shown during the Super Bowl. Released during black history month and New York fashion week was called welcome to Wakanda, universal narrative, Kendrick Lamar soundtrack , iconography and intersexuality.
Regulation
Classified PG-13 too raise as much awareness as possible with strong moral codes, fairly violent, no nudity.
Braudrillard - postmodernims
In postmodern culture the boundaries between the real world and the media has collapsed and there is no longer a distinction between reality and simulation. Creating a simulacra as we are immersed in the media nothing seems real representing a hyperreality
Henry Jenkins - fandom theory
Fans are active participants reinterpreting text through textual poaching
Clay Shirkey - end of audience
Internet and digital technology had an effect on the media as members being passive is no longer tenable as they have now become producers who are active prosumers.
David Hesmondhalgh - cultural industries
Black panther tries to minimise risks and maximise audiences through vertical and horizontal integration(Disney owns marvel) becoming a large profit oriented cultural industry.
Curran and Seaton - power and media industries
Media is controlled by a small number of companies driven by logic and power limiting creativity and equality.
Poster
Utopian setting
Marvel fans - pre sold audience
A list celebrities
Diversity
Costumes
African Americans - largest audience 37%
