The 4 P's- Promotion

Question 1

Guerilla marketing

Answer 1

aims to catch attention of customers through unusual, innovative, shocking techniques on relative low budget

Question 2

Viral marketing

Answer 2

combines online technologies with word of mouth techniques. It is usually done through internet via emails and social networks

Question 3

Social media

Answer 3

gaining internet traffic through social media websites

Question 4

Social networking

Answer 4

Any platform used mainly by individuals to build social relationships between people, often because they are friends or share things in common.

Question 5

ATL examples

Answer 5

billboards, magazines

Question 6

BTL examples

Answer 6

direct mail, free samples, word of mouth promotion