The 4 P's- Product Flashcards

1
Q

cash cow

A

any product that generates significant money due to its large market share in a mature market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

dogs

A

products w/ low market share, operate in low growth/stagnant markets, don’t generate much cash for a business

How well did you know this?
1
Not at all
2
3
4
5
Perfectly