Textual Variations

Question 1

Audience

Answer 1

Values and interests of r demographic features like age, gender, education, social class, occupation, national origin

Question 2

Purpose

Answer 2

E.g. informational, social

Question 3

Joos five different levels of formality

Answer 3

Frozen level (e.g. prayer), formal level, consultative level (not friends), casual level, intimate level

Question 4

Implied meaning

Answer 4

Reading between lines to get Underlying meaning or subtext of a text

Question 5

Subtext

Answer 5

Underlying or implied meaning of the text

Question 6

Audience positioning

Answer 6

The assumptions made in a text about its readers’ background knowledge and understanding, attitudes and values in order to guide them towards an interpretation

Question 7

Fairclough’s synthetic personalisation

Answer 7

Making it seem as if text receivers are being addressed As individuals rather than as a mass

Question 8

Purpose examples

Answer 8

To enable people to connect with each other and to communicate info, to persuade or disused people, to advise and instruct or encourage/ discourage