testing and experiements Flashcards
kindergarden process
refine –> prototype and repeat
curiosity and humility
real world evidence
LEARNING
SEARCHING
small F failureS
continuous prototyping
business process
cognitive bias
hidden assumptions
PLANNING
EXECUTION
1 big F FAILURE
linear execution
50% of businesses fail within their first years
for making assumptions
implementation phase
early, fast, low-cost testing and experimentation
involves trying something new and building that learning into the next iteration
experiement
test to help learn about feasibility and viability
guide us toward customer opinions
interview
fast and inexpensive way to get insights from target customers before the experiment
storyboarding
thoughts and ideas arranged in sequence in the form of drawings
advertising
involves spreading the word about your business using brochures or social media
directed toward target market and assessing the level of response
button to nowhere
used to test if your customers will click on a new feature on your website before building it
great way of measuring user interest
landing page
including a particular call to action such as “click here for more information”
task completion or usability testing
watching someone using your product to understand what works and what doesn’t
prototype
early and often crude version of a product
crudest version is called rapid prototyping: a model made out of foam, wood, boxes, plastic, or other scrap-like materials
preselling
testing technique where you try to book orders for your product beforehand
live product and business
post the tests carried out, you have gathered enough insights and validation to launch your live product
