opportunities Flashcards
idea generation
production of ideas for something new
creativity
production of ideas for something new that is also potentially useful
opportunity recognition
recognition that ideas are not only new and potentially useful, but also have the potential to generate economic value
innnovation
-process by which entrepreneurs convert opportunities (ideas) into marketable solutions
-combination of the vision to create a good idea and the perseverance and dedication to remain with the concept through implementation
-key function in the entrepreneurial process
-specific function of entrepreneurship
entrepreneurial mindset
-positions entrepreneurs to identify opportunities
-openness to new ideas, new goals, and new ways of attaining them
-sees opportunity where others see chaos and confusion
opportunity
envisioning how a product or service can generate VALUE
idea constituting an opportunity must
-be new or unique
-involve something that people need or desire
-solve a problem
opportunity identification
-an opportunity can be many things: products or services, among others
-favorable opportunities are those that are:
1) valuable: there is a market for customers
2) rare: they are a novelty for customers
3) fit: they are made based on skills and knowledge of the founding team
4) costly to imitate: those which create barriers for other entrepreneurs
search process to identify opportunites
1) search for business opportunities through a process of identification and selection, beginning with self-developed (or group-developed) ideas
2) use essentially the same process but starting with research on hot businesses, or growth areas
3) have an idea for a product or service and searches for a market
innovation (dimension)
high value and usefulness
high degree of novelty
invention (dimension)
low value and usefulness
high degree of novelty
improvement (dimension)
high value and usefulness
low degree of novelty
irrelevant (dimension)
low value and usefulness
low degree of novelty
making an idea a reality
time
resources
commitment
work