design thinking Flashcards
traditional design
-what should be built?
-how should it work?
-do people love it?
design thinking
test
empathize
define
ideate
prototype
test
what is design thinking?
a toolkit to solve problems
has a human-centered approach
it is a tool and not entrepreneurship itself
design thinking defined
process most commonly used to solve complex problems, navigate uncertain environments, and create something that is new to the world
empathy
getting out and talking to your customers directly
define
defining a problem statement from that empathy work
ideate
brainstorming lots of ideas that could help you solve the problem you identified
prototype
building a crude version of the solution that you ant to test with users
test
getting out and testing with users
design thinking is a human centered process. what do people need?
feasibility - what can be possibly achieved in the near future
viability - how sustainable the idea is in the long term
desirability - who will want to use or buy the product or service
empathy in design thinking
enhances networking
plays role in effective leadership
promotes team building
helps us understand not only how but why people think and feel as they do