Test 2: John McClure Readings Flashcards

1
Q

House Insulation Study:

(7) DV Measures

A
> Indoor temperature and 
   relative humidity
> Energy consumption
> Self-reported health
> Admission to hospitals
> Wheezing
> Days off school and work
> Visits to general practitioners
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2
Q

House Insulation Study:

Results:

A
> Small increase in bedroom 
   temperature and a decrease 
   in relative humidity.
> Energy consumption in 
   insulated homes was 81% of 
   that in uninsulated homes 
  (lower usage in insulated 
  homes).
> Insulated homes were below 
  10 degrees Celsius (cold in 
  winter perceived to be cause 
  of health issues) for fewer 
  hours of the day.

These Indoor Environment measures were linked to these health outcomes:

Note: odd ratios is the likelihood of the event occurring due to exposure to x. If OR > 1 (increased likelihood of event) and OR < 1 (decreased likelihood of event).

> Poor Health outcomes (0.5) 
   reduced likelihood of poor 
   health outcomes in insulated 
   homes.
> Self-Reports of Wheezing 
   (0.57) reduced likelihood of 
   wheezing in insulated 
   homes.
> Self-reports of children 
   taking days off school (0.49) 
   reduced likelihood children 
   taking days off school in 
   insulated homes.
> Self-Reports of adults taking 
   days off work (0.62) is less 
   likely in insulated homes.
> Visits to general practitioner 
   (0.73) is less likely in 
   insulated homes. **self- 
   reported not actual visits!
> Hospital visits reduced in 
   insulated homes but this was 
   insignificant.
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3
Q

Is insulating homes an effective preparative action that can be used to improve health outcomes?

A

Yes, insulated homes are significantly warmer, drier indoor environment that resulted in improved self-reports of health related outcomes i.e. wheezing days off school and work, visits to general practitioners office and fewer hospital admissions for respiratory conditions.

**income &amp; housing are 
   interrelated factors that lead 
   to poor health outcomes but 
   changing housing standards 
   is easier.
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4
Q

Why is improving indoor environments an effective prevention?

A
> people in western countries 
   spend 90% of their time 
   indoors.
> intervening at a home level 
   rather than an individual 
   level is a practical way to 
   improve health outcomes 
   by targeting households.
> Old homes are incredibly 
   hard to heat. Money spent 
   on heating is money that 
   can not be spent on other 
   necessities like food.
 > Colder homes place 
    physiological stress on. 
    select populations like old 
    people, sick people and 
    babies who's 
    thermoregulation system is 
    not as robust as most 
    people.
> Cold homes are often damp 
   with mold that can lead to 
    respiratory conditions.
> Increased mortality rates in 
   winter suggests that homes 
   are not effectively being 
   heated or staying warm.
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5
Q

Insulated Homes Study:

Participants

A

> Overrepresentation of Maori
and Pacifica in low income
neighbourhoods and poor
insulated homes.

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6
Q

Insulated homes and social functioning:

A

> 0.56 less likely to be have

poor mental health.

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7
Q

Climate change, Powerlessness and the comms dilemma: Assessing NZ’s preparedness to act

Main Findings:

A
(A) Perceptions of 
     powerlessness and the 
     comms dilemma were  
     strong predictors of 
     inaction to climate change 
     (When included both constructs in 
     analysis powerlessness 
     Become insignificant. Indicating that it is secondary to the comms dilemma in decisions of action.
(B) the comms dilemma is a strong predictor of climate change action. If people perceive other to have taken action they are more likely to do so.
(C) Perceived Risk and the 
      perception that humans 
      influenced climate change 
      were the strongest 
      predictors (they are conceptually distinct    
      constructs but were so 
      strongly correlated that 
      they were joint together to 
      form "Risk and Human 
      Influence".
(D) more knowledge is linked to higher risk perceptions but is not a main influence to action.
(E) high powerlessness linked to lower risk perceptions of cc and more uncertainty about cc
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8
Q

What is the comms dilemma?

How does it link to climate change?

A

Groups would benefit from cooperation between group members but individuals are conflicted by incentives to free-ride:

(A) Belief it is unfair that they
should contribute to the
group goal if others are
not.

(B) Belief that the groups goal
is unobtainable.

How does this relate to climate change?

   Climate change is a global 
   issue, with a uncertain time 
   frame and contributions to 
   mitigation are often 
   anonymous.

Thus, if people are uncertain about climate change, are unaware of others contributions than people are less likely to cooperate.

***our perceptions on others 
    contributions to the group 
    goal can act as a 
    psychological barrier that 
    leads to inaction.
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9
Q

What is Powerlessness?

- Media

A

Individuals perceptions that their contributions will make a significant impact on mitigating climate change will strongly influence peoples likelihood to engage in voluntary mitigating actions.

Media portrayal’s of the issue influences the publics sense of powerlessness, increases fatalism and inaction.

> If reports focus on the 
   damage caused by climate 
   change without 
   recommending mitigation 
   behaviours this can increase 
   fear that leads to inaction. 
> Mixed media reports can 
   increase the uncertainty in 
   the public about the issue 
   and leads to A) less 
   cooperation between 
   groups B) to avoid 
   overwhelming uncertainty
   people deny the the 
   problem exists or justifying 
   inaction by saying they are 
   waiting for more 
   information.
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10
Q

Other factors which influence climate change mitigation:

A
(A) Norms:
      environmentalism is the 
      socially desirable behaviour 
      but it conflicts with peoples 
      personal interests and 
      comes with a cost. 
(B) Guilt:
      Powerlessness is used to 
      justify their inaction and 
     explain away guilt.
(C) Group Size:
      there is a negative 
      correlation between group 
      size and active involvement 
      in mitigation for climate 
      change.
      in groups peoples self- 
      efficacy is reduced and they 
      feel that people they are 
      unable to change the 
      groups outcome.
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11
Q

Climate Change:

Perceptions of Risk- role of knowledge

A

People who perceive climate change to more of a risk (i.e. a serious concern) than people are more likely to take voluntary actions to mitigate the risk.

More knowledge on the issue is associated with higher risk perceptions because people understand the role of human behaviour on climate change and are more willing to engage in mitigating behaviour (they’re less uncertain and less powerless).

**weak predictor-it is a factor but not a main factor in peoples decisions to act or ignore climate change.

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12
Q

Campaigns on climate change would be more effective if….

A

They acknowledged the psychological barriers that lead to inaction towards climate change. For example, if they highlighted the role of human behaviour and identify specific mitigating behaviours could be adopted.

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13
Q

What are the 7 Dragons of Inaction?

A
1. Limited Cognition about the 
   problem.
2. Ideological world views that 
    tend to prelude pro- 
    environmental attitudes and 
    behaviour.
3. Comparisons with key other 
    people.
4. Sunk costs&amp; Behaviour 
    momentum.
5. Disceredence to experts 
    and authorities.
6. Perceived risks of change.
7. Limited Behaviour.
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14
Q

What are examples of Limited Cognition about the Problem:

A
(A) Ancient Brain:
      The human brain has not 
      evolved much from our 
      ancestors. Thus, concerns 
      about the environment, 
      that fall outside immediate 
      danger and hunting, do 
      not come easy to people.
(B) Ignorance:
     - Not knowing the problem 
       exists (small proportion of 
       the population are 
       ignorant to climate change 
       exisiting).
     - Being aware of the 
       problem but not knowing 
       how to fix it (majority of the 
       population).
> people are not experts, even 
   experts do not know the best 
   course of action &amp; media 
   presents mixed messages.
(C) Environmental Numbness:
     -  It's known that there are 
        too many stimuli in our 
        environment for us to 
        monitor- we are selective 
        with our attention. 
      - Climate change is often a 
        concern that falls outside 
        of our immediate 
        attention.
      -  Seeing the same 
         environment 
         conservation messages 
         can lead to habituation or 
         numbness to the issue.
(D) Uncertainty:
     -  Perceived and real 
        uncertainty reduces the 
        frequency of pro- 
        environmental behaviour.
      - Uncertainty is used as a 
        justification for inaction 
        and excuse for behaving 
        out of self-interest.
       - Scientists admitting that 
         there will be a level of 
         uncertainty to any model 
         cause the public to 
         perceive them as being 
         uncertain themselves and 
         subsequently people 
         underestimate the risk of 
         the issue.
(E) Judgemental Discounting:
       - Discounting future risk
       - Spatial discounting- 
         where people perceive 
         the risk to be greater for 
         other countries.
       - Neutralisation Theory:
         try to rationalise their 
         inaction and absolve 
         themselves pro- 
         environmental 
         responsibilities.
(F) Optimism Bias:
      - It is known that climate 
        change is expected to get 
        worse over the next 25 
        years but people 
        optimistically assume it 
        will be in other countries 
        in the world then theirs.
(G) Perceived Behavioural 
     Control and Self-Efficacy:
       - Since climate change is a 
         global issue many 
         individuals feel that their 
         contribution will not be 
         sufficient to mitigate this 
         issue.
      - Perceived behavioural 
        control is a good predictor 
        take public transport to 
        reduce green house gas 
        emissions.
       - Linked to Fatalism
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15
Q

What are examples of Ideological world views that tend to prelude pro-environmental attitudes and behaviour.

A
*Some belief systems are so 
 broad that effect all domains 
 of our lives i.e. political 
 ideologies. These may 
 conflict with climate change 
 mitigation attitudes and 
 behaviours.
(A) World Beliefs:
    - Free-Enterprise belief 
      systems are a strong 
      predictor for an individuals 
      disbelief in climate change.
    - Being a stakeholder in 
      large corporations who 
      contribute to climate 
      change is linked to 
      discrediting climate 
      change.
(B) Superhuman Powers:
    - Some people abstain from 
      climate change mitigation 
      because they hold the 
      belief that mother nature 
      or their religious deity will 
      NOT forsake them anyway.
(C) Technosalvation:
      - Belief that technological 
        advancements will find a 
        way to solve climate 
        change without any 
        voluntary behaviour 
        necessary.
(D) Systems Justification:
     - a tendency to justify 
       existing social hierarchies 
       and inequalities. 
     - "don't rock the boat 
        thinking"
     *it is possible to portray 
      climate change mitigation 
      as a social norm and apart 
      of the system.
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16
Q

What are examples of comparisons with other people?

A

(A) Social Comparisons:

(B) Social Norms and 
      Networks:
   - societal norms can justify a 
     resistance to change or be 
     used to build momentum 
     for societal change.
   - double edged sword
   - when people were told 
     how their neighbours 
     conserved energy people 
     tended to change their 
     behaviour to match their 
     neighbours (+ or -'ly) or
   - people maintained low 
     consumption if they were 
    given positive feedback.
(C) Perceived Inequity:
      - A common motive for 
        innovation "why should I 
        change if they won't 
        change?"
      - Perceived or real inequity 
        exists than cooperation 
        decreases.
      - Important figures show 
        resistance to change 
        the public uses this as a 
        justification for their own 
        inaction .
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17
Q

What examples of Sunk-costs?

A
(A) Financial Investments:
     - once investments have 
       been perceived to be 
       spent, people continue a 
       task despite it being a 
       sunk cost.
     - Why? Loss aversion 
        people do not want to 
        appear as being wasteful.
      - If you are apart of a big 
        corporation and you learn 
        about your contribution to 
        climate change, as a form 
        of mitigating cognitive 
        dissonance they deny 
        that climate change exists 
        or is a risk- a solution that 
        does not involve solving 
        climate change.
(B) Behavioural Momentum:
      - HABIT is the "enormous 
        fly wheel of society"
      - habit gives us a sense of 
        stability and enough 
        momentum to keep 
        society ordered.
      - Habit is a barrier because 
        old habits die hard. They 
        are incredibly resistant to 
        change and require 
        gradual change over a 
        long period of time!
       - more behaviour 
         momentum = the more 
         resistant to change!
(C) Conflicting values, goals 
     and aspirations:
     - Peoples values are not 
       always compatible with 
       each other. For instance 
       pro-environmentalism 
       values conflict with 
       capitalist values.
     - Aspirations to get ahead 
       lead to behaviours which 
       are not environmentally 
       friendly.
     - Environmental concerns 
       often come secondary to 
       other goals and aspirations.
(D) Lack of Place Attachments:
      - Theory that people would 
         be more concerned about 
         environmentalism if they 
         felt more connected to the 
         land.
       - Evidence is mixed on this.
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18
Q

What are examples of Disceredence?

A
(A) Mistrust:
     - When the public does not 
        trust scientists or  
        government officials 
        about climate change 
        they are more likely to 
        be resistant to mitigation 
        behaviour changes or 
        policies.
      - trust is easily broken and 
        distrust spreads like 
        wildfire.
       - trust in experts is 
         mandatory for behaviour 
         change.
(B) Perceived Program 
      Inadequacies:
     -  Many un-impactful 
        policies have been 
        implemented  about 
        climate change.
      - Not mandatory or 
        enforced so people 
        choose to ignore them.
       - Cognitive Dissonance: 
         it's easier to discredit the 
         policies effectiveness 
         then it is to admit that 
         you could be doing 
         more and change your 
         behaviour.
(C) Denial:
      - Uncertainty, mistrust and 
        sunk-costs can feed into 
        active denial about 
        climate change.
       - small proportion of the 
         population actively deny 
         climate change exists 
         but they tend to be more 
         outspoken in their 
         beliefs then believers.
       - Terror Management: 
         when one's mortality is 
         made salient people 
         clutch to their belief 
         systems in order to 
         mitigate their anxiety 
         and fear of death.
(D) Reactance:
       - Based on a mistrust of 
         scientists or expert 
         opinions on climate 
         change people can 
         negatively react to any 
         advice given and 
         perceive it as being an 
         attempt to limit their 
         freedom.
19
Q

What are examples of Perceived Risk?

A

What “might” happen if people change their behaviour-

(A) Functional Risk:
     - Will it work? If people 
       perceive green house gas 
       emission technologies to 
       be in affective they are 
       less likely to engage in 
       said behaviour.
(B) Physical Risk:
     - Does climate change 
       mitigating behaviour pose 
       any physical harm to me? 
       i.e. bicycle accident.
(C) Financial Risk:
      - Does adopting mitigating 
        behaviours incur a 
        financial cost? more 
        expensive then my 
        habitual behaviour?
       - For example, how long 
         till energy consumption 
         behaviours show a 
         positive affect to justify 
         the immediate financial 
         cost?
(D) Social Risk:
      - Will others notice my 
        behaviour?
      - Will this behaviour 
         change influence 
         peoples perceptions of 
         me in a negative way?
(E) Psychological Risk:
      - Least likely
      - Will any negative social 
        costs lead to a reduction 
        in self-esteem and 
        confidence?
(D) Temporal Risk:
      - Most common
      - Fear of wasting time, 
        money and effort into a 
        lost cause.
20
Q

What are examples of Limited Behaviour?

A

Humans have a tendency to engage in the minimal behavioural effort required. Thus, most people could do more than they currently are to combat climate change!

(A) Tokenism:
     - If other psychological 
       barriers are overcome and 
       someone engages in 
       mitigating behaviours. 
     - People tend to adopt 
       token behaviour changes- 
       that are easy to adopt but 
       make little to no impact on 
       climate change.
      - Low-Cost Hypothesis: 
        peoples intentions do not 
        match their behavioural 
        impact.
(B) The Rebound Effect:
     - Once a mitigating 
        behaviour has been 
        adopted. The positive 
        impact is has on the 
        environment is canceled 
        out by other subsequent 
        behaviours.
      - For example, you buy an 
        electric car to cut down 
        on green house gas 
        emissions but then drive 
        more frequently.
21
Q

Psychologists (5) Essential Strategies to help Overcome the Seven Dragons of Inaction:

A
1. Analyse specific barriers at 
   the behavioural level. 
   Clearly define the behaviour 
   which is inhibiting pro- 
   environmental behaviours.
2. After creating a better 
    measure for carbon costs 
    associated with various 
    behaviour choices, create a 
    better ways to translate and 
    communicate this to 
    consumers.
3. Understand what drives 
    influences in public support 
    or opposition to policies 
    and technologies - test 
    social networking theory.
4. Design and conduct more 
    intervention studies aimed 
    at carbon-related behaviour 
    choices (i.e. travel and 
    energy consumption).
5. Work closely with other 
    disciplines, government 
    agencies, with technical 
    experts (climate change can 
    not be overcome alone).
22
Q

Climate change: Is there a problem? Why should we bother?

A

•Our best scientists argue that climate change is a serious concern that is only expected to get worse over the next 25 years if we do not actively engage in mitigation behaviors. They’ve also identified that the leading cause of climate change in human actions. Primarily, carbon gas (and other gas) emissions.

•Climate change will have massive consequences:
The climate may get too hot for people to live in, sea levels will rise, more forest fires, glaziers are melting, coral reefs are dying, extinction of flora and fauna.

•Change needs to be done now whilst there is still time to mitigate climate change.

23
Q

Yet. Some People Still Argue: The Science is not Settled-

A

• Journalists are known to exaggerate differences between climate change scientists in order to make an interesting article.
• In reality, there is 97% agreement between climate change scientists. Everyone agrees that climate change is an issue, but like any model there is variance in predictions on the time frame for climate change.
e.g. medical diagnosis such as cancer or in terms of earthquake risk.

24
Q

Two Opposing Trends in Climate Change Literature:

A
  1. Increasing Emissions:
    •Developing nations want the same thing as developed nations (i.e. goods, industry or vehicles) during this industrial advancement their gas emissions are raising.
    •There is an increase in
    population.
    •Increase in countries turning forests into crops. This leads to a reduction in the number of trees on the planet that can naturally create oxygen out of carbon dioxide.
    *all contribute to more gas emissions.
  2. Solutions:
    • New technological advancements and efficiencies to increase sustainability (i.e. solar energy, windfarms, electric cars etc.)
    • Human actions: using sustainable technology and mitigating behaviors like riding your bike, using reusable bags and minimizing energy consumption.
    • Stop burning the planet.

*It’s a race between developing sustainability solutions to combat the increase in greenhouse gas emissions.

25
Q

Two Main Approaches to hazards:Climate Chnage

A

(A) Legislation-
• Policies and regulations put in place to reduce harm to the environment.
e.g. insulation regulations for new homes and flats or pushing for hot water cylinders to be insulated.
e.g. In USA Obama introduced a bill to reduce petrol gas usage by
2025.

*Legislation is good, but it is not good enough.

(B) Voluntary Actions-
How can we increase voluntary actions?
• Turn to psychology to overcome the many barriers that justify and contribute to inaction.

26
Q

(4) Domains of Research into Increasing Voluntary Actions:

A
  1. Risk Perception & Climate Change.
  2. Motivation (as a barrier to change)
  3. Fatalism about Climate Change.
  4. The Comms Dilemma.
27
Q

(1) Risk Perception and Climate change:

A

Two key processes of assessing risk-

(A) Gut/Visceral Reaction:
o The automatic and gut emotional reaction people have towards threatening stimuli, people or animals.

(B) Analytical Processing:
• A more calculated analytical assessment of risk where people calculate the statistical probability of a threat or hazard occurring.

*It’s common for Visceral and Analytical processing of risk to conflict and for
emotional reactions to override or more methodical risk assessments.

How can our Knowledge on Risk Perception be applied to Climate Change?

(A) Change the language used:
• Change terminology from climate change to climate crisis to emphasis the level of risk around climate change.

(B) Translate Analytical Data into Visceral [gut] Images:
• Communicate scientific data on climate change and risk into images aimed to trigger a gut emotional response in favor of sustainability.
• Use animals, showcase images of sea levels rising, glaziers melting etc.
• Compare and contrast years to show the damage done up till now and its future risk if mitigation actions are not adopted.

28
Q

(2) Motivation and Climate change:

A

Gillford (2011)
• Governments rely on educational campaigns to scare people engaging in voluntary actions without taking into account psychological barriers or the structural barriers that their current legislation retains.
e.g. poor public transport.
• Research indicates it may be easier to reduce domestic energy usage (i.e. lightbulbs, insulation or solar etc.) than it is to change transport behaviors.
o Legislation should be used to regulate public transport
o Voluntary actions should target more amenable behaviors like energy consumption.

*this means that people are not overwhelmed with the number of polices
on sustainability, regulating gas emissions and reduce perceived threat
to freedom.

• In some areas like Asia and Europe they have introduced [fast] Rail which is a faster service which has lower gas emissions than flying.

Cost and Benefit Analysis and Motivation:
(Actual or Perceived)

• It’s common for people to assume that sustainability will come with an immediate personal cost.
• This is true maybe for the short-term in financial cost or effort but in the medium and long term these behaviors will be worthwhile.
e.g. lightbulbs, insulation and electric cars.

	Stern (2007) 
	The cost of not acting is much greater.
29
Q

(3) Fatalism and Climate change:

2 strategies to combat fatalism.
2 examples to counter fatalism
Ineffective and effectI’ve messages

A
  • Climate change is a global issue, and this can lead to people feeling their individual contribution is insignificant in the grand scheme of things.
  • Climate change is an unstoppable force of nature.

e.g. John Key said “We can try our best to be sustainable, but NZ is only 0.2% of the
whole population so or efforts or futile”.

Two Strategies to Combat Fatalism:

(A) The World is made up of Multiples of 5 million:
If we view the world as being made up of multiples of 5 million then NZ contribution to mitigating climate change does not seem so insignificant.

(B) How many Votes does USA/China have in the UN?
If we consider that USA and China, who are arguably the two most powerful countries, have the same number of votes in the UN than we do (1) we can feel empowered by our ability to make our vote count.

How to Counter Fatalism:

(A) Focus on Actions:

(Abramson, 2009)
If people are asked “can we stop climate change?” most people say, NO.
In contrast if people are asked “can you cut down your energy use in the shower?” most people said, yes. I’ll take shorter showers.

(B) Small Actions Make a Difference:

Smaller and easier to adopt behaviors can still make a significant impact on mitigating climate change.

e.g. new lightbulbs, insulation, eating less meat (35% of NZ’s gas emission come
from agriculture) or painting your roof white to reflect the sun.

What Messages Work Best?

Ineffective:
• Fear or anxiety inducing campaigns can be counterproductive and lead to paralysis and denial towards climate change.

Effective:
• Target actions, not just risk.
• Give people a sense of control.
• Use images and humor.

30
Q

(4) The Comms Dilemma & Climate change:

A
  • Each country wants more than its share.
  • If each countries goal is to maximize their own gain without regard for the environment than everyone will lose.

Examples:

  • USA said they would not cut back their emissions unless China did.
  • China argued that western countries emit more emissions than they did so USA had to reduce their emissions by 40% before they would consider doing the same.
  • Obama (2015) broke this stalemate by getting China to agreement on reducing emissions.
31
Q

How to Overcome the Comms Dilemma:

Climate Change

A

How to Overcome the Comms Dilemma:

(A) Communicate the Benefits of Cooperation:
Highlighting the downfall of self-interest strategies and the benefits of working together to combat climate change. Including ecological, financial or diplomatic costs.

(B) Communicate the Benefits of Coming First:

  • Highlight the benefits of being the first: market shares for inventing new electric cars, batteries, organic foods etc.
  • Energy and health cost savings
  • Maintaining NZ Green Image for tourism and agricultural purposes.

(C) Having Pay Offs for Cooperation:
Having a carpool lane that allows for people to avoid traffic by traveling with more than 3 people.

(D) Having International Agreements:

  • Paris (2015) all nations made an agreement to reduce their emissions.
  • Trump pulled out of the agreement in 2017 claiming it would bare to much of a financial burden on America.
  • Interestingly, no other nations pulled out of the agreement and many of USA’s states are still aiming to reduce their emissions.
32
Q

With Climate Change, Fatalism Fuses with Comms Dilemma:

A

(A) Fatalism:
My contribution is just a drop in the ocean, insignificant.

(B) Comms Dilemma:
Unfairness, bearing the cost of change whilst others are not.

*are conceptually distinct constructs but research suggest that people perceive them 
            to be one in the same, and equally driving their mitigation (or lack of) behaviors.

 We need to make the public understand that these are distinct: one refers to feeling powerless to stopping climate change (fatalism) and the other

33
Q

Countering Fatalism: Earthquakes

A
  1. Specifics:
    >People should focus on the specific actions people can take
    >Small actions can make a big difference
  2. Causal Models
    A) Expert models accurately reflect that disasters have many causes.

Earthquake- Poor Buildings -Disasters

B) Citizen Models however omit key links:

Earthquake- Disaster

*Citizens do not recognize that their preparative behavior can mitigate the
damage of the hazard.

  1. Distinctive Damage:
    - It’s often one house in the street that suffers distinctive damage and not the whole block.
    - The media presents disaster damage as being widespread.

A) When all buildings collapsed people attributed the damage as being due to the hazard and uncontrollable.

B) When most buildings survived and only one suffered significant damage people tended to attribute this to a flaw in the buildings design (i.e. controllable

  1. Media Portrayals:
    Fatalistic vs. Informed messages in the media.

A) Fatalistic- builder

“No building in the world could withstand this kind of ground movement.
Even with the best architect and engineers… if nature is going to drag it
away there is nothing you can do”.

B) Informed- chief engineer

“NZ building standards have improved over the years and many of the
buildings damaged were old. Newer builds tended to fair well against the
earthquake”.

People who listened to the informed message were less fatalistic and attributed the cause of the damage to be due to poor building designs and thus, preventable.

34
Q

What messages work best for climate change?

A
  1. How Risk Is Portrayed:
    Ads would be more effective if it included numbers and a shorter time frame
  2. which messages work best?
    A) High anxiety messages do not work.

o Being in a high state of anxiety can act as a psychological barrier that prevents people from taking action and using denial of the problem to reduce the uncomfortable state.

Instead: Messages should focus on…

o Focus on solutions, tangible mitigating behaviors people can adopt rather than solely focusing on the problem itself.
o Give people a sense of control.

Focus on Actions, not just Risk:
o Target the belief that action helps

  1. Fatalism
    Tendency to think that hazards and disasters are outside of our control. That they are too powerful for our individual contributions to make any significant impact on.

 Leads to the hazard being confounded with its impact or damage
 Fatalism

35
Q

Risk perceptions and earthquakes.

A

(A) Misjudging Different Risk

o We do not take action on all issues that we perceive to be risky or dangerous.
o We have a tendency to overestimate some risk and underestimate others (i.e. biased risk perception judgements).
o Media exposure on issues feeds into our risk perceptions (i.e. more dramatic, focus cause being inside or outside human control, confusion, geographical related risk etc.).

(B) Low Frequency Hazards
o We prepare less for hazards that are perceived to be infrequent or unlikely
o Especially when the timing of these risks is uncertain or hard to predict
i.e. we don’t know when or if it may happen.

(C) Unrealistic Optimism/Self-Other Bias

In one study participants were asked if Chicago was hit by a nuclear bomb how many people would survive? Most people said approx. 80%
Then they were asked what would they be doing after the bomb hit? Almost everyone said they would be in the community helping to clean up.

This is evidence of biased risk judgements and has been termed “comparative optimism”. The tendency for us to perceive us to be less effected by our neighbors or the average person.

This can also manifest in the belief that “I am better prepared and more likely to survive than the average person”.

The consequence of optimism biases is a tendency for people to be unprepared.

We can solve this by providing people with tangible ways that others have prepared for that you yourself have not taken.

36
Q

Religion and happiness?

Main findings

A

(A) difficult life circumstances sig. Predict religiousness
(B) people in well developed nations drop out of religon because they have other means to support their wellbeing
(C) religiousness brings respect, meaning and social support which is linked to increased swb that is particularly beneficial for individuals with poor life circumstances.
(D) Individual religiosity is more likely when religiosity is the societal norm rather than the minority.

37
Q

Wealth and Happiness:

psychological and social wellbeing measured as

A
Social:
> respect
> having family and 
   friends you can 
   count on
Psychological:
> feeling a sense of 
   freedom
> learning new things
> having opportunities 
   to do what we do best
38
Q

Wealth and Happiness:

Main findings

A
(A) positive and 
      negative feelings 
      were best predicted 
      with social 
      psychological 
      needs and moderatley by the 
      fulfillment of basic 
      needs.
(C) National income 
      and 
      satisfaction of 
      standards of living 
      strongly predicted 
      life evaluations.
(D) The relationship 
      between income 
      and life evaluations 
      was stronger in 
      wealthy nations 
      than 
      in poorer nations. 

**indicates that general societal circumstances is strongly tied to peoples life evaluations and satisfaction.

**indicates that income and life evaluations rest on the fulfillment of material aspirations (beyond basic needs)

39
Q

Prior to the Christchurch earthquake ___ was perceived to be higher risk

A

wellington. based on the geopraphic risk where wellington sits on a fault line and earthquakes are expected.

40
Q

optimism and risk

A

bias in risk judgments where people engage in comparative optimism. They perceive themselves as being more prepared than others and thus, are less likely to suffer less harm.

41
Q

experiencing disaster and risk perceptions

A

people who experience risk are more likely to understand their vulnerabilities for future risk and prepare more than others.

immediately following a disaster comparative optimism drops significantly for a period of time following the disaster.

in both affected and non-affected towns.

In contrast, people in the effected town who suffer no harm can lead to increases in comparative optimism (normalisation bias).

42
Q

risk perceptions an baseline

A

different geographical locations have different base rates of risk for certain hazards. Thus, people view low risk as being no risk-they feel that if a natural disaster was to occur it wold hit a high risk place first.

43
Q

did we find evidence of comparative optimisim?

A

NO, no cites rated themselves lower in risk compared to other cites.

44
Q

Applying Motivation Research to Climate Change

A
  • Assess the long-term basis of the perceived (or real) cost.
  • Use Co-Benefits (other benefits from adopting sustainability behaviors)

Co-Benefits:

By using this strategy then people would not need to believe in climate change in order for them to voluntarily adopt pro-environmental behaviors.

We can target this small subset of disbelievers by emphasizing:

a. Cost-Savings
b. Health Benefits (insulation, less pollution, staying fit and being social).

Examples:

• Australia provides new homes and flats with energy consumption five-star ratings:
o Since this impacts the price it sold or rented for this can be quite motivating.
• Requiring ad’s for new car models to display their average petrol usage information.
• Install energy feedback meter’s so the resident can see their Realtime energy consumption usage.
• Government Subsides: insulating poor income neighborhoods, tax rebates for trading in guzzler vehicles and for installing solar panels.