Test 2 Flashcards
the process by which people think about and make sense of other people, themselves, and social situations
social cognition
People have a reluctance to engage in effortful, conscious thought (social world is complex, impossible to attend to everything at all times)
the cognitive miser
When does controlled behavior occur?
when something is vitally important to meeting goals and standards
What are the 3 goals of social cognition?
- to conserve mental effort
- to be accurate
- to manage self-image
In what 2 ways does the mind work like a computer?
- repeated experience leads to development of contingencies between stimuli and action
- develop knowledge structures
organized packets of information stored in memory
knowledge structures
type of schema that deals with the image of typical features of members of a group
prototype
type of schema that contains information about the normal sequence of events in a given circumstance
scripts
Schemas are generated from what 2 things?
- personal experiences
2. cultural knowledge sources
rules of thumb that simplify judgements (mental shortcuts)
heuristics
basing judgements on the ease with which examples come to mind
availability heuristic
When is the availability heuristic useful? (2 situations)
- When a particular thought is reasonable
2. When it aids in learning
the availability bias contributes to the ____ effect and the ____ bias
spotlight; egocentric
the idea that our own personal actions are especially noticeable to others
spotlight effect
our awareness of our behavior compared to others
egocentric bias
related to availability; more salient experiences remembered better
distinctiveness
2 distinct events more likely to be seen as associated
illusory correlations
classifying something as belonging to a certain category because it is similar to a typical case from the category
representativeness heuristic
we tend to ignore relavent probabilities in favor of salient representative information
base rate fallacy
What is a benefit of representativeness?
categorization is important in some circumstances
states that the primary function of emotions is to anticipate future problems (just miss leads to greater emotion than big miss)
simulation heuristic
Using an anchor and then insufficiently adjusting your judgement
anchoring and adjustment heuristic
Why use the anchoring and adjustment heuristic?
using good anchors can make negotiation easier
Our reliance on anchors is ______
overused