Technology Push/Market Pull Flashcards
1
Q
Example of a product developed from Market pull (7)
A
Electric kettle
Metal plated - Now ABS (can be coloured)
Handle over hole - Handle easy to use
100*C - Graphical User Interface (GUI)
Long spout - integrated “easy pour” spout
Heating element - Base with heating plate
Maintenance - Easy to clean
2
Q
What is technology push (2)
A
Research and development into new technology to drive development of new products
Applies new technology to existing products
3
Q
Example of
Reduction from technology push (3)
A
Touch screen technology
Researched in 1960s and HP introduced in 1980s
Now widely used
