Research Flashcards
1
Q
What is Primary Research (3)
A
- Collection of data that doesn’t already exist
- Involves getting original data directly about the product and market
- Designed to answer specific questions of interest to the designer or manufacturer
2
Q
What type of information can Primary Research gain (5)
A
- Looking and recording what people do/how they behave
- Observing consumer behaviour
- Market researchers can use experimental techniques e.g. Taste tests
- Involves questionnaires to consumers
- Focus groups identify changing attitudes towards a new product
3
Q
What is Secondary Research (2)
A
- The collection of design existing information and data collected
- e.g. Research subjects or experiments
4
Q
What type of information can Secondary Research gain (2)
A
- Information regarding materials used in products
- Ergonomic and anthropometric data used that is relevant to a new product’s development