Research Flashcards

1
Q

What is Primary Research (3)

A
  • Collection of data that doesn’t already exist
  • Involves getting original data directly about the product and market
  • Designed to answer specific questions of interest to the designer or manufacturer
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2
Q

What type of information can Primary Research gain (5)

A
  • Looking and recording what people do/how they behave
  • Observing consumer behaviour
  • Market researchers can use experimental techniques e.g. Taste tests
  • Involves questionnaires to consumers
  • Focus groups identify changing attitudes towards a new product
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3
Q

What is Secondary Research (2)

A
  • The collection of design existing information and data collected
  • e.g. Research subjects or experiments
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4
Q

What type of information can Secondary Research gain (2)

A
  • Information regarding materials used in products

- Ergonomic and anthropometric data used that is relevant to a new product’s development

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