Client Profiles Flashcards
1
Q
What information is a client profile used to find (2)
A
Lifestyle
Products they already buy
2
Q
What is a client profile(2)
A
The gathering of information on the wants and needs of typical clients
Finding demographics
3
Q
Aim of a client profiles (4)
A
Find, attract and win new clients
Nurture and retain existing clients
Entice former clients back
Reduce need and cost of marketing and customer services
