Technology and the marketing mix

Question 1

Social Media marketing

Answer 1

a form of internet marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It includes activities such as posting texts and image updates, videos, and other content that achieves audience engagement, as well as paid social media advertising

Question 2

Viral marketing

Answer 2

is when consumers are encouraged to share information online about the products of a business

Question 3

e-commerce

Answer 3

is the ‘online’ buying and selling of goods and services using computer systems linked to the internet and apps on cell phones

Question 4

Advantages of internet marketing

Answer 4

• targets specific demographic groups who will share product information through viral marketing.
• target customers will see the advert when they go on social media
• speed in response to market change – Info can be updated quickly
• Cheap to use
• Reaches groups that are difficult to use.

Question 5

Disadvantages of internet marketing

Answer 5

• It can alienate customers if they find the adverts annoying
• Businesses have to pay for advertising if using pop ups
• Potential customers may not have social media
• Messages may be altered or used in a bad way and forwarded on to other users =.

Question 6

Pros of own website for a business

Answer 6

• No extra costs
• Control of advertising
• Can change adverts quickly and update pics and prices
• Interactive advertising can be more attractive than magazines or newspaper adverts.
• Attracts funds from companies that may be wanted to link to the website

Question 7

Cons of own website for a business

Answer 7

• Potential customers may not see the website, if it is in long lists in search engines such as google.
• Relies on customers to find the website
• Design costs of the website would be high

Question 8

Dynamic pricing

Answer 8

is when businesses change product prices, usually when selling online, depending on the level of demand.

Question 9

Opportunities of e-commerce to business

Answer 9

• Low-cost promotion
• Global coverage
• Able to access many consumers
• Shops might not be needed
• B2B easier

Question 10

Threats of e-commerce to business

Answer 10

• Setting up/Updating the website cost
• No direct consumer contact
• Competition from other websites
• Transport costs

Question 11

Opportunities of e-commerce to customer

Answer 11

• Convenience
• Easy to compare
• Easy to pay
• Wider choice
• Competitive pricing

Question 12

Threats of e-commerce to customer

Answer 12

• Internet required
• Cannot see/feel products
• Identity theft
• Technical problems
• No personal contact