Internal and External communication Flashcards
Communication
is the transferring of a message from the sender to the receiver, who understands the message
Message
is the info or instructions being passed by the sender to the receiver
Internal communication
is between members of the same organization
External communication
is between the organization and other organization or individuals.
Transmitter/sender
of the message is the person starting off the process by sending the message
Medium of communication
is the method used to send a message, for example, a letter is a method of written communication and meeting is a form of verbal communication.
Receiver
is the person who receives the message
Feedback
is the reply from the receiver which shows whether the message has arrived, been understood and, if necessary, acted upon
One-way communication
involves a message which does not call for or require a response
Two-way communication
is when the receiver gives a response to the message and there is a discussion about it
Advantages of two way communication
- The receiver is able to tell if they have understood the message or if they even received the message
- Since both people are part of the communication, the receiver would be more involved in the process, which could act as an motivating factor to the receiver
Verbal communication methods
- face to face / meetings between the communicators
- telephone conversations
- video conferencing, where groups of people in different locations are able to see and hear each other
Advantages of verbal communication
- Information can be given out quickly, which would be effective in big meetings with large number of people
- Opportunity for immediate feedback and two-way communication
- The message is reinforced by the speaker (ex: body language, how they stand and facial expressions)
disadvantages of verbal communication
- In a big meeting, there isn’t a way to see if everyone is listening or paying attention and if they have understood the message
- It can take longer to use verbal methods when feedback occurs than to use a written communication
- When a accurate and permanent message is needed verbal is inappropriate (ex: warning to a worker)
Written communication methods
- Business Letters
- Memos
- Reports
- Notices pinned of board
- Text messages
- Email, social networking tech, tweeting etc.
Advantages of written communication
- There is “hard” evidence of the message, which would help when disagreements between the sender and receiver
- It is essential for certain messages involving complicated details which might be misunderstood, or things that might be forgotten easily
- It can be copied and sent to many people, instead of calling each one individually
- e communication is cheaper and easier to use to reach a large number of people
disadvantages of written communication
- Direct feedback is not quick unless e communication used, and can create information overload
- It is not easy to check that the messages has been received and acted upon. although in emails (please acknowledge function could be set up)
- Language used can be difficult to understand, if message too long, reader may lose interest
- No body language to reinforce the message
Visual communication methods
- Films, videos and Microsoft PPT
- Posters
- Charts, diagrams
- Photographs and cartoons
Advantages of visual communication
- Can present info is a more appealing and attractive way. People would rather watch films than read letters
- They can be used to make written messages clearer by adding charts or diagram to illustrate the point
Disadvantages of visual communication
- No feedback from the receiver, to make sure they have understood the message
- Charts and diagrams are hard for some people to interpret, so message might be misunderstood.
Formal communication`
is when messages are sent through established channels using professional language
Informal communication
is when information is sent and received casually using everyday language
Communication barriers
are factors that stop effective communication of messages