Tatler vs Heat

Question 1

Tatler: Context

Answer 1

Owned by: Tatler
First published: 1709
Platforms (physical, digital, social):
Over the past year, Tatler has had a circulation boost, with total print and digital circulation up 1.3% year on year to over 79,000.
Audience demographics (age, gender, ethnicity): 36% male, 64% female. The age group is 20-45
Star: Georgina Bevan (actress), April 2017

Question 2

TATLER: audience demographics

Answer 2

digital-print
72-80% ABC1
77-84% FEMALE
42-46 AVERAGE AGE
40-47% LONDON

Question 3

what does the name ‘tatler’ connote

Answer 3

“tatler” has connotations of gossip & talking - quite an old fashioned word used by middle / upper classes so may target high class readers who are interested in history & tradition.

Question 4

tatler What does the cover show

Answer 4

The white font seems classic and sophisticated, fashionable
The position of the cover star on top of the masthead, signifies her importance. It also suggests that the magazine’s branding is so iconic it will be recognised even if partially covered
*Her direct gaze is highly conventional and draws in readers

*The expensive price tag signifies that it is targeting an upper class wealthier audience

Coverline about the EU reflects the social/ cultural contexts of Brexit for British readers and the colloquial phrase connotes the magazine might be Pro-Brexit stance and this is because their target audience is upper-class conservative readers
Coverline about British politics suggests readers should know about high-class political society and connotes that cultural capital is important. The inclusion of politics may suggest that readers are highly educated with interest in intellectual content as well as fashion and society

Question 5

tatler What does the masthead show

Answer 5

It is in capital letters which makes it bold and stands out. The use of serif font makes the magazine seem sophisticated and feminine
The word Tatler has connotations of gossip and talking. It’s quite an old-fashioned word used by the middle/ upper classes so may target high-class readers who are interested in history and tradition

Question 6

in tatler , the model being on top of the masthead highlights what?

Answer 6

positioning of the cover star on top of the masthead, signifies her importance
suggests that the magazine’s branding is so iconic it will be recognized even if partially covered.

Question 7

Tatler What does the cover star show

Answer 7

The dramatic and glam ballgown style dress makes her seem like an archetypal princess who is used to attending high-class glamorous events. Makes her look delicate and feminine
*The use of mixed colours and print on the dress make her seem quirky and unconventional. This may reflect her late father-in-law’s fame of colourful clothes

Jewelry connotes her wealth and status
Her official title is in large font which suggests that class-based titles are important

Question 8

in tatler , what is the cover stars gaze?

Answer 8

she has a conventional direct gaze which draws in rea

Question 9

in tatler , what does the use of the serif font connote

Answer 9

makes magazine seem sophisticated & feminine

Question 10

Tatler - How is class and wealth shown

Answer 10

Located in lush green setting connoting British targeted readers. The manicured nature of the hedges suggests large gardens in wealthy areas
Reference to Longleat signifies her as very powerful and rich due to the size and fame of the property. Suggests the magazine values history and tradition. Recognisable tourist attraction gives her a sense of familiarity if they don’t recognise her face
Phrase a costume drama may draw in audiences who are engaged by costumes dramas such as Downton Abbey and Bridgerton

Question 11

Tatler - What does the mentioning of Borris johnson show

Answer 11

Featuring articles about the previous Prime minister and conservative party members solidifies and signifies the political stance of the magazines and their readers being conservative

Question 12

Tatler - How does it show diversity

Answer 12

Conventionally, British titles have been held primarily by white people but Emma Waymouth is the first black Marchioness in history. Furthermore, fashion and lifestyle magazines notoriously underrepresented ethnic minorities particularly as cover stars and so featuring Emma Weymouth on the cover may make the magazine seem modern, fresh, unconventional and politically correct. Also reflects the cultural context of modern Britain as the country becomes more diverse

Coverline in the bottom right mentions royalty and may appeal to people who aspire to be royal wealthy with high status in society. It will also draw in and engage readers who enjoy reading about celebrity lifestyles

Question 13

tatler - What does the mentioning of coronavirus show

Answer 13

Reflects the social context of the COVID-19 pandemic and would be relatable to many readers
Mention of “social set” suggests the readers are interested in British high society. The cover line acts as an enigma code by not giving away too much info. Readers can only find out HOW people found love by reading the magazine thus attracting readers to buy it. Articles about love offer escapism and entertainment for readers

Question 14

tatler what does the article cover line ‘see EU later’ reflect

Answer 14

exclamative , suggests content is dramatic + exciting - cultural code relating to brexit - play on words suggests they’re not upset about Britain leaving the EU , conveys their conservative politics & political views of the upper class audience

Question 15

Tatler what does the colloquial phrase of ‘see EU later’ suggest

Answer 15

use of a play on words connotes that the magazine might take a pro-brexit stance just like their conservative readers, as they benefit from Brexit.

Question 16

Tatler what does the cover line “inside the new British establishment” suggest

Answer 16

suggest readers should know about high class political society & connotes that cultural capital is important
inclusion of some political content might suggest that the magazine is for educated readers with an interest in intellectual content as well as fashion & society

Question 17

tatler what does the dress Emma Weymouth is wearing represent

Answer 17

dramatic & glam ball gown style dress makes her seem like an archetypal princess who is used to attending high class glamorous events
materials used make her seem quite delicate & feminine

Question 18

Tatler - what does the setting of the tatler magazine suggest

Answer 18

lush green setting connotes British target readers - manicured nature of the hedges suggests large gardens in wealthy areas

Question 19

Tatler how does the mix of colours in tatlers magazine show the cover star to be

Answer 19

make her seem quirky & unconventional - could reflect on her late father in laws fame for colorful clothing

Question 20

what does the reference to Longleat signify in tatlers magazine

Answer 20

signifies her as very powerful & rich due to the size & fame of the property. - suggests the magazine values history & tradition
recognizable name for an audience who may have visited longleat before - gives her an element of familiarity to an audience who might not recognise her face

Question 21

how is diversity presented in Tatler

Answer 21

Emma is the first black marchioness in history
fashion & lifestyle magazines notoriously underrepresented ethnic minorities , particularly as cover stars
so featuring Emma on the cover May make the magazine seem modern , fresh , unconventionally , politically correct etc.
also reflects cultural context of modern Britain as the country becomes more diverse

Question 22

how is societal context presented in Tatler

Answer 22

“ love in the time of corona “
- reflects social context of COVID-19 pandemic & would be relatable to many readers

Question 23

Tatler how does the cover line “how the social set get married in a crisis” act as an enigma code

Answer 23

doesn’t give away too much info
readers can only find our how people found love by reading the magazine

Question 24

Tatler what does ‘meet Boris’ brother max” suggest

Answer 24

cultural code suggest Max is worthy of an interview & is someone to be admired by the conservative audience - magazine presents the Conservative party in a positive light.

Question 25

how is am intertextual reference presented in tatler

Answer 25

“Love in the time of corona” - intertextual reference to “love in the time of cholera” , which an upper class , well educated audience would understand

Question 26

Values and beliefs of heat

Answer 26

*Emphasis on celebrity culture
*Celebrity news and gossip- connotation is magazine is full of up to date news about celebrities
*Front cover is packed/congested with news and gossip connotes magazine is full of news
*Demystifies celebrities- they are like us- celebrities will be your friends
*Offers good value for money-low retail price
*Heat will brighten your day -the range of bright/warm colours on the front cover.

Question 27

Heat - describe Design and layout

Answer 27

A
Busy design suggest that the magazine is bursting full of information.
Lots of sell lines invites the reader to find out more.

Question 28

Heat - describe use of colour

Answer 28

Lots of bright colours suggests reading the magazine will be an invigorating and exciting experience.
The colour scheme is pink/red/white/yellow.
Colours are stereotypically feminine which reflects the dominant target audience.

Question 29

Heat - describe Typography

Answer 29

Font type is clear
Typography is clean, clean and easy to rea

Question 30

Heat - describe images

Answer 30

Some images here will be air bushed and some not to stress the ‘reality’ of the magazine.

Question 31

Heat - how is hyperbolic language used in heat

Answer 31

hyperbolic language such as ‘shocked’ ‘terrified’ make stories sound more exciting & dramatic , reinforced by the exclamative ‘caught out!’

Question 32

Heat - what does the masthead suggest

Answer 32

“heat” suggests this magazine is filled with hot gossip
lowercase letters used in the masthead is unconventional for a masthead. - signifies the magazine is informal & relatable

Question 33

Heat - what do the unstaged photos signify

Answer 33

most photos seem unstaged & shot in real locations - some seem grainy & poor quality - could be paparazzi photos
this adds to sense of realism - magazine will show us the truth about celebrities.

Question 34

Heat - describe use of language

Answer 34

The readership is sexual and interested in the sex lives of the celebs.
Marriage and relationships are important.
Diets and physical appearance are vital.

Question 35

Heat - how does heat front cover target a mainstream audience

Answer 35

intertextual references - pop culture references e.g I’m a celeb - widens the magazines audience since it attracts fans of the show - Liam & Cheryl - were a popular celebrity couple - Posh spice - was in the pop girl group Spice girls

Question 36

Heat - how does heat use language to attract & engage an audience

Answer 36

language promoting idea of secrets - ‘behind closed doors’ , ‘double life’ , ‘secretive star’ , ‘secret heartache’ emphasise how the magazine includes many secrets that an audience can’t discover in any other magazine - highlighted by word ‘exclusive’

Question 37

Heat - how does the heat magazine front cover target a female audience

Answer 37

-magazine features women in a successful positions , Meghan Markle, Cheryl Cole , Victoria Beckham , Giovanna Fletcher - this use of celebrities is engaging for an audience

Giovanna Fletcher is described as the ‘Queen of the Castle’ - not only is this an intertextual reference to the name given to the winner of ‘I’m a celebrity’ but it also presents Fletcher as powerful, dominant , a role model which subverts gender stereotypes
using Victoria beckham nickname ‘posh spice’ - intertextual reference & suggests she is successful & wealthy - subverts gender stereotypes

Question 38

Heat - how does the heat magazine present men

Answer 38

applying props character theory : Liam Payne could be portrayed as the villain - only featured in a small circle with an unflattering image , could suggest he’s done something scandalous surrounding his partner at the time , Cheryl Cole , who could be perceived as the princess
Harry is represented as making mistakes , head down looking depressed
men are not represented as positively as women , could signify the target audience is predominantly women

Question 39

Heat - how does the heat magazine target a younger audience

Answer 39

colloquial language ‘baby daddy’ suggest this is an informal magazine targeted at a younger , less educated audience

Question 40

how does the heat magazine target an audience between the ages of 35-40

Answer 40

ABC1 women ages 16-35
Interested in show biz, high street fashion and real life stories.

Victoria Beckham is mentioned by her nickname ‘posh’ - this intertextual reference may not be understood by a younger audience who weren’t raised at the time the spice girls were together , however an audience between the ages of 30-45 would understand this reference

Question 41

how does the heat magazine target a working class audience

Answer 41

price of magazine is low £1.95 appeals to a low income audience , makes magazine accessible for a wider audience
crowded layout suggests the magazine will be packed with content - many images but very little text make the cover easy to understand , bolder , use of bright colours make it seem exciting & entertaining - suggest it is targeted at a less educated audience

Question 42

What social groups are underrepresented? in heat

Answer 42

*BAME- Black, Asian, Minority, Ethnic
*Elderly
*Gay

Question 43

how are enigma codes used in heat

Answer 43

Enigma codes =
* What is the mistake?
* What is the double life?
* What has posh been caught for?
* Language such as secret/exclusive/shock
Secret heartache

they encourage the reader to buy the magazine to discover the full story , little text gives little information around stories to draw audience in

Question 44

Heat - binary oppositions are used?

Answer 44

Good vs Evil
Hero vs Villain
Right vs Wrong
Love vs Hate
Male vs Female

Question 45

Heat - what stereotypes are present

Answer 45

Stereotypes on women- male gaze, focus on sexuality and emptions, relations with their romantic partner.
Celebrities are obsessed with body image and diet.
Celebs are different to us
Readers and Celebs are predominantly female.

*Celebrities are obsessed with body image/diet.
*Celebrities are ‘different’ to us.
*Reveal readers are interested in gossip.
*Readers and Celebs are predominantly female.

Question 46

Heat - Reception theory

Answer 46

Dominant Reading- some of the predominantly female audience will absolutely engage with the representations of the celebrities and consume it willingly.
Negotiated Reading- some of the female audience will consume the media text, but some sectors of the female audience may not (BAME, elderly, gay)
Oppositional Reading- some of the female audience will reject the media text and reject it entirely (people who are not interested in celeb culture)

Question 47

Heat - Todorov

Answer 47

Equilibrium – before viewing the magazine/emma on tatler
Disruption to the equilibrium – the cluttered cover disrupts our equilibrium with the open questions and a congested/confused layout/cover lines posh/liam/dani/Giovanna/images
New equilibrium – reading the magazine answer these questions and give us a new equilibrium/Giovanna.

Question 48

Heat propp

Answer 48

Hero - The celebrities living the aspirational life could be the heroes –e.g Harry and Megan, Cheryl, Victoria
Villain –Victoria Beckham, Liam Payne
Princess – ‘perfect’ celebrity lives
Donor – is Heat the donor. We pay money to have the answers donated to us.