Magazine test questions Flashcards
What is the main difference between a mainstream magazine and a niche magazine
Mainstream magazines are often general interest, whereas niche magazines are for a specialist interest
How are most popular magazines trying to compete with changes in the industry?
They also have online editions to reach a wider audience
Why are advertisers so important to magazines?
Without advertising magazines would be more expensive for consumers to buy and some titles might even fold
Why are magazines so important to advertisers?
Magazines allow advertisers to effectively target specific consumer groups that they know are more likely to consume their products
What role does the house style of a magazine play?
It conveys the brand identity and ideology while targeting specific audiences
How can different modes of address be used in magazines to target specific audiences?
They speak to readers using language they are comfortable with, in a way which appeals to the targeted reader
What has been the main cause of decline for print magazine sales?
The growth of the internet
What do online editions offer that print editions don’t?
Interactive content.
Who regulates the magazine industry?
Independent Press Standards Organisation
What is most important on a good magazine cover?
You can tell at a glance if it suits your likes and dislikes
