The Mirror

Question 1

The daily mirror is a …

Answer 1

A
British daily national tabloid established in 1903. Target audience is mainly working class left wing political stance

Question 2

Who owns the daily mirror?

Answer 2

Reach plc, the argest commercial, national and regional publisher in the UK
publishes over 130 national/local media brands

Question 3

Who is the mirrors main competitor?

Answer 3

The sun which targets a similar socio economic demographic and usually adopts a more right wing stance.

Question 4

The daily mirror is one of the only newspaper that consistently supports the …

Answer 4

Labour Party and their policies. As a mostly left wing newspaper the mirror has been largely critical of the Conservative government and supportive of Labour

Question 5

how is the layout and design conventional to the style of newspaper?

Answer 5

-generally more image led than copy led
-the masthead is bold and recognisable as a ‘red top tabloid newspaper’
-the name of the newspaper coveys messages about how it may ‘hold a mirror’ up to what is taking place in society

Question 6

the headline is…

Answer 6

brief and dramatic and uses emotive language such as “doomsday” and “heat is on” “save the world”

Question 7

List ways The Daily Mirror appeals to their target audience

Answer 7

Headlines; images; political viewpoints; sensationalised news; games; dating services