Audiences Flashcards
Active audience
The theory that audiences do not just consume a text passively, they actively engage with it because of personal and social contexts
Audience
The people who consume a media product by watching, listening, and reading it.
Audience positioning
The technique used to persuade the audience to interpret a media product in a particular way.
Consumption
The act of using media products by watching, listening, or reading them.
Demographics
The characteristics and make-up of a sample of the population, e.g. age, gender, nationality.
Guerilla marketing
A
Low-cost and unconventional marketing methods with a clear focus on grabbing the audience’s attention.
Message
The expected reading that the audience takes from a media text.
Moral panic
The way that the media stirs up intense feelings because of the way it covers a news event or issue.
Niche audience/market
A relatively small segment of an audience with specific tastes and interests
Preferred reading
The interpretation of a media text that the producers intended the audience to have.
Primary research
A
Original and new research that is carried out to answer particular questions or issues
Product
Any media text that can also be called a media product.
Psychographics
Segmentation through the study of personality, values, opinions, attitudes, interests, and lifestyles.
Secondary research
Secondary research involves the collation and analysis of research that already exists.
Segmentation
The division of audiences into segments and categories.
