Kim Kardashian Flashcards
What is the main objective in Kim Kardashian Hollywood?
To become as famous as possible and become an A-Lister
What is the narrative of Kim Kardashian Hollywood?
You need to work you way up in Hollywood from being a nobody to being an A-lister. You do this with the help of your mentor Kim Kardashian and by doing well at events/projects and meeting/dating famous people
How is race, ethnicity and sexuality represented?
There is a positive and diverse representation of race, ethnicity of secuality in the in game characters and also te customizabe options for the users character
How are women represented?
Women are represented in both a positive and negative light, as it shows women who are independent entrepreneurs and successuful, but also shows that women should be concerned with the perception and validation of others above everything else
Uses and gratification theory
personal integrative- gives players the illusion of online relationships and friends. Also, your own ambitions and interest are reflected in the game.
What does the game suggest about society and what it thikns of celebrities?
The game suggests that celebrities are seen as important and people that society should value. It suggests that people want to be celebrities, perhaps because they are fed up with the reality of their own life
How many times has the game been downloaded?
Over 50 million times
How much money has the game made?
Over $200 million
When was the game released?
June 2014
How does the game make money?
The game is free to install, but there are lots of in app purchases. Users will have to pay to have the full experience, as they need energy to complete levels and need in game currency to buy certain items, both of which can be bought with real money
How does Kim Kardashian Hollywood achieve convergence?
Kim Kardashian promotes it on her actual social media pages and also on her TV show, and the game is used to promote her real life products
Why is the game so popular?
It provides users with diversion and personal identity (uses and gratifications)
It is very accessible as it is a mobile game
It is designed to be addicitve as users want to get as good as possible
What kind of characters are in the game?
All of the Kardashian ? Jenner family, as well as a combination of real life and ficitonal characters
Audience
Part of the appeal is that players are free to choose their avatars looks, ethincity, gender and sexuality.
Positive Representations
The game has been praised for its reputation of diversity. Race, ethnicity and sexuality are all celebrated in the game.
Negative Representations
The app has been criticised for the reputation of women as it focuses on beauty, looks and dating. It suggests that women should want to be admired for their appearance, that dating a man is a way to be happy and that being famous without any clear talent is something to aspire to.
Narrative
The narrative is to complete missions and gain more followers and a higher celebrity status
Characters
The characters are all concerned with celebrity, fashion, beauty.
Convergence
Convergence
