Target Audience

Question 1

What is a Target Audience?

Answer 1

The people you are trying to reach with your marketing message, who may be likely to take action as a result of seeing it.

Question 2

People in your Target Audience will usually have these three characteristics in common:

Answer 2

Demographics, Interests, Behaviors

Question 3

Demographics:

Answer 3

Age, gender, location, education, occupation, income, household

Question 4

Interests:

Answer 4

Topics they follow, products, or activities

Question 5

Behaviors:

Answer 5

(especially related to media consumption)

websites they visit, online magazines they like to read, hobbies they have, bloggers they like to follow,

Question 6

Segments:

Answer 6

Your Target Audience is a SEGMENT of the population; a group of people who share the demographics, interests, and behaviors you are interested in reaching with your marketing message.

Question 7

Primary Target Audience:

Answer 7

Likely the most valuable group of people to focus your marketing money and messaging around

Question 8

Secondary Target Audience:

Answer 8

A different group of people who may be interested in your product, but who are less valuable than the primary target audience.

Question 9

Benefit of having a Secondary Target Audience:

Answer 9

Can help you structure your marketing efforts if you feel that your product might appeal to distinctly separate groups of people.

Question 10

Target Persona

Answer 10

Name and an image of an ideal example of your Primary Target Audience, to help you personify your Primary Target Audience.

Question 11

Difference between FB Analytics and Google Analytics?

Answer 11

FB shows you who your customers Are and Google Analytics shows you what your customers are Doing.

Question 12

What does FB ANALYTICS tell you about your customer?

Answer 12

1. Age
2. Gender
3. Lifestyle
4. Education
5. Relationship Status
6. Job role
7. Household size
8. Location
   9 Page Likes
9. Customers Prior Purchase Activity (most important)

Question 13

What platforms does FB ANALYTICS include?

Answer 13

Facebook, WhatsApp, Instagram

Question 14

What does TWITTER BUSINESS ANALYTICS tell you about your customer?

Answer 14

Has less biographical & less geographic data than FB or Google, but does tell you:

1. your followers’ interests
2. the devices they use
3. their online posting behavior
4. what keywords they search

Question 15

What does GOOGLE ANALYTICS tell you about your customer?

Answer 15

(Big picture view and great for determining CONVERSION rates of what your audience clicked on in your website, how they got there, and where they went after. )

1. See how your different social media accounts
   compare in terms of traffic
2. See which of your pages people purchase from the
   most
   And, most importantly:
3. Track people around the web, to determine where
   they’re coming to your page from and where they’re
   going after

Question 16

What does LINKEDIN ANALYTICS tell you about your customer?

Answer 16

(#1 spot for B2B marketing, comprising at least 50% of B2B marketing in 2019)

1. Who your B2B contacts interact with
2. Their prior behavior
3. Their geographic info

*It also lets you customize your audiences with much more precise targeting tools than
free Linkedin services.

Question 17

Benefit for using LinkedIn Analytics?

Answer 17

It also lets you customize your audiences with much more precise targeting tools than
free Linkedin services.

Question 18

Brandwatch

Answer 18

Paid, integrated targeted audience research and tracking tool.

Question 19

What are the 5 Stages of the Customer/Buyer Journey?

Answer 19

1: Awareness: 1st hears about product/service
2: Interest: Becomes interested in what you have to offer
3: Desire: point customer wants your product/service
4: Conversion: takes action & buys it!
5: Advocacy: Becomes advocates of product/service bought.

Question 20

Features of an ad to move from AWARENESS to INTEREST:

Answer 20

Ads that:

1. Show your brand/product
2. Show associated benefits

Question 21

Features of an ad to move from INTEREST to DESIRE:

Answer 21

Ads that: (help people imagine themselves with the product)

1: Show product in someone’s life
2: Focus on expected outcomes

Question 22

Features of an ad to move from DESIRE to CONVERSION:

Answer 22

Ads that:

1: Show a PROMOTION (buy now because sale, bonus, etc.)

Question 23

Features of an ad to move from CONVERSION to ADVOCACY:

Answer 23

Ads that (could encourage further purchases and brand loyalty and free advertisement via word-of-mouth marketing)

1. After-sale service (encourage them to reach out with questions or learn more about the product/service)
2. Encourage reviews and posts

Question 24

Marketing Funnel:

Answer 24

Not all customers will move on to the next stage.

Question 25

How to find WHEN to move your target audience into the AWARENESS step of the Customer Journey?

Answer 25

Ask yourself “When is my target most receptive?”

Question 26

How to find WHEN to move your target audience into the INTEREST step of the Customer Journey?

Answer 26

Ask yourself “How can I relate my product to my Target Customer’s Needs?”

Question 27

How to find WHEN to move your target audience into the DESIRE step of the Customer Journey?

Answer 27

Ask yourself “How can I show my Customer Target that my product really fits into their life?”

Question 28

How to find WHEN to move your target audience into the CONVERSION step of the Customer Journey?

Answer 28

Ask yourself “How can I get my Target Customer to want to take action asap?”

Question 29

How to find WHEN to move your target audience into the ADVOCACY step of the Customer Journey?

Answer 29

Ask yourself “How can I turn my Target Customer into an advocate for my brand?”